Actuality and Trends

How AI is Reshaping the Beauty Playbook
Monday, October 20, 2025

How AI is Reshaping the Beauty Playbook

Trends Agency

The beauty industry moves fast. With new launches every week and shelves full of competition, standing out has never been harder. Spotting trends is only part of the challenge; the real test is knowing which ones will last and acting fast enough to capitalize on them.

What AI Reveals About Beauty’s Everyday Essential: Lip Balm
Monday, October 20, 2025

What AI Reveals About Beauty’s Everyday Essential: Lip Balm

Trends Agency

Lip balm is one of beauty’s most popular products, purchased frequently and across age groups and geographies. But behind that everyday appeal lies a competitive category where small shifts in price, format, or positioning can determine who captures share.

On the Go Consumers Driving In-Transit Solutions
Monday, October 20, 2025

On the Go Consumers Driving In-Transit Solutions

Trends Agency

Consumers are on the move, not only in terms of travel and digital nomadism, but simply within daily schedules, with work, home, health, and social obligations. How can beauty brands support consumer needs during busier-than-ever daily routines?

Longevity – The New Modern Obsession
Tuesday, June 3, 2025

Longevity – The New Modern Obsession

Trends Agency

We are living in a time when medical advancements are pushing the boundaries of human life further every year. Fueled by these breakthroughs, the younger generation is embracing a bold new ambition: to extend life expectancy while maintaining vitality and freedom at every stage.

From Sustainability to Regeneration
Friday, May 30, 2025

From Sustainability to Regeneration

Trends Agency

In beauty, sustainability has long been the goal. But today, the conversation is shifting. The future isn’t just about reducing impact, it’s about restoring. It's about regeneration: actively giving back to the ecosystems, materials, and communities that beauty depends on.

Asia Cosme Lab & The K-Beauty Take Over - Part 2: Skincare & Hybrids in the West
Tuesday, May 27, 2025

Asia Cosme Lab & The K-Beauty Take Over - Part 2: Skincare & Hybrids in the West

Trends Agency

The Korean beauty market, as one of the most creative and dynamic market, has influenced global beauty enthusiasts and markets. K-Beauty is expanding its aura towards Japan, SEA and more and more in the US.

Beauty 2040: Entering a New Era of Beauty & Wellness
Thursday, May 22, 2025

Beauty 2040: Entering a New Era of Beauty & Wellness

Trends Agency

As BEAUTYSTREAMS celebrates 15 years of collaboration with MakeUp in Paris, we look boldly ahead to the next 15 years – expect an era defined by radical transformation and reimagined possibilities. We will discover how immersive technologies will reshape retail and services into hyper-personalized, sensorial journeys.

Scent Tech Synergy: AI and the Future of Fragrance Creation
Tuesday, May 20, 2025

Scent Tech Synergy: AI and the Future of Fragrance Creation

Trends Agency

As innovation in fragrance accelerates, beauty and wellness brands are turning to artificial intelligence to help transform how scents are created, tested and scaled. With AI now enhancing every stage of fragrance development – from concept to compliance – the role of tech in olfactory experiences is more crucial than ever.

Recession Beauty: How Economic Pressure is Redefining Beauty Culture
Thursday, May 15, 2025

Recession Beauty: How Economic Pressure is Redefining Beauty Culture

Trends Agency

Economic uncertainty and the ongoing tariff turbulence are reshaping the beauty industry, prompting a shift toward value-driven consumer behavior. Cosmetics Inspiration & Creation examines the rise of Recession Beauty - a direct response to the current economic climate and how economic pressure is redefining beauty culture.

Towards a New Mission for Beauty: Longevity Unlocked
Tuesday, May 13, 2025

Towards a New Mission for Beauty: Longevity Unlocked

Trends Agency

We are living in a deeply paradoxical era. Humanity has never lived this long: global life expectancy now reaches 72.5 years. And yet, behind this seemingly triumphant milestone lies another, more sobering reality — healthy life expectancy still hovers around 63 years.

Deep Sea Wellness: The Ocean’s Hidden Potential for High-Performance Beauty
Thursday, May 8, 2025

Deep Sea Wellness: The Ocean’s Hidden Potential for High-Performance Beauty

Trends Agency

As the wellness industry moves beyond the spectacle of space-age ingredients, the deep sea is emerging as a new frontier – offering biomimetic compounds, nutrient-rich minerals, and hydration solutions that combine efficacy with environmental sensitivity.

Slimmer Bodies, New Routines: The GLP-1 Beauty Opportunity
Tuesday, May 6, 2025

Slimmer Bodies, New Routines: The GLP-1 Beauty Opportunity

Trends Agency

GLP‑1 receptor agonists, also known by household names like Ozempic and Wegovy, Mounjaro have jumped from diabetes management to global lifestyle phenomenon. Roughly 14 million people worldwide are already on a GLP-1 and analysts expect that figure to quadruple by 2030.

ASIA COSME LAB & THE K-Beauty Takeover - Part 1: Makeup Influence in Asia
Thursday, May 1, 2025

ASIA COSME LAB & THE K-Beauty Takeover - Part 1: Makeup Influence in Asia

The Korean beauty market, as one of the most creative and dynamic market, has influenced global beauty enthusiasts and markets. Especially the K-Beauty makeup is expanding its aura towards all over Asia while skincare (that we will cover in a separate article) is hugely active in western markets.

GOOD TRIP: Enhanced Beauty, Reimagined Senses
Tuesday, April 29, 2025

GOOD TRIP: Enhanced Beauty, Reimagined Senses

As our sensory reference points shift under the influence of digital technologies, beauty becomes a space for augmented exploration. With GOOD TRIP—a trend featured in its Beauty & Wellness trend book—Peclers Paris invites us on an immersive journey that blurs the boundaries between reality and virtuality. Here, beauty routines move beyond the functional, embracing the dreamlike and the sensorial.

The Rise of Sensorial Intelligence
Tuesday, April 22, 2025

The Rise of Sensorial Intelligence

Trends Agency

As wellness and beauty become increasingly intertwined, it’s clear that the focus is shifting beyond just what we can see. It’s evolving into something deeper, a way for consumers to reconnect with their bodies, their emotions, and their senses. They now want beauty products that make them look good, but most importantly feel good.

Sensory Design: The Future of Eco-Conscious Packaging
Friday, April 18, 2025

Sensory Design: The Future of Eco-Conscious Packaging

Trends Agency

Imagine packaging that doesn’t just protect products but also tells a story – one that unfolds through touch, scent, sound, and memory. As the beauty industry faces mounting pressure to reduce waste from the 120 billion units of packaging it produces annually, sensory design offers a path forward. It’s a new paradigm where eco-consciousness and immersive consumer experiences converge.

Ocean Beauty: The Oceans, a New Frontier for Cosmetic Innovation
Tuesday, April 15, 2025

Ocean Beauty: The Oceans, a New Frontier for Cosmetic Innovation

To mark the 15th anniversary of the MakeUp in Paris trade show, the organization is launching a brand-new award dedicated to ocean-inspired beauty. First introduced at MakeUp in Los Angeles, this initiative aims to spotlight innovations that both harness and protect marine resources.

New Beauty Trends Emerge as Consumers Demand Personalization and Performance
Wednesday, April 9, 2025

New Beauty Trends Emerge as Consumers Demand Personalization and Performance

The global beauty industry is undergoing a significant transformation, with fragrance and hair care taking center stage as leading growth segments. Consumers today are looking for products that reflect their individuality and offer convenience, creating fertile ground for brands to explore fresh innovations.

Pillow Beauty: How Beauty Brands Can Win in Asia’s Booming Sleep Economy?
Friday, April 4, 2025

Pillow Beauty: How Beauty Brands Can Win in Asia’s Booming Sleep Economy?

As fast-paced lifestyles, digital overload, and cultural pressures converge, consumers across Asia are losing precious hours of rest. In response, the wellness and sleep economy are surging, and beauty brands are perfectly positioned to lead the charge.

Decoding Beauty Trends & Platform Dynamics on Google, TikTok & Instagram
Friday, March 28, 2025

Decoding Beauty Trends & Platform Dynamics on Google, TikTok & Instagram

According to Spate’s latest report, zooming into the makeup category, and as face makeup evolves, formulation transparency, application techniques, and product versatility are emerging as critical focus areas.