IT Awards Contest
The Best of Skincare & Makeup Innovation



MakeUp in Paris has been celebrating the excellence and creativity of its exhibitors since 2012 through an innovation competition. Each exhibitor has the opportunity to present up to three new products in four categories:
- Accessories
- Formulation & Ingredients
- Full-Service
- Packaging
A jury of experts, composed of about ten specialists in makeup and skincare innovation, evaluates the submitted products. They examine the product's ability to meet emerging and future beauty trends, as well as its degree of innovation compared to existing products on the market.
The most innovative products become finalists in their category, and the most innovative among them is awarded the IT Award.
Winners and finalists are distinguished by a label attesting to the recognition of their innovation by professional experts: IT Aaward. This label is a mark of quality and innovation, highlighting the most innovative products in the sector.
This year, the competition is enriched with a special transversal prize, the Ocean Beauty IT AWARD. This award recognizes innovations that contribute to improving the environmental impact of beauty products on the oceans. Criteria include the use of marine-derived ingredients, such as algae and other oceanic plants, as well as the incorporation of materials from recycled marine waste, such as fishing nets and water.
As soon as you enter the show, discover an exhibition dedicated to the winning and finalist new products from the competition.
This exhibition showcases the best of our exhibitors' innovations, offering an exceptional display of trends and technological advancements in the sector.
Winners and nominees of the 2024 IT Awards
For the 2024 edition of the IT Awards, 62 exhibitors entered a total of 126 products in the makeup and skincare categories, including 12 Accessories, 65 Formulations, 23 Full Services, and 24 Packaging.
Discover the 4 winners 2024

AMBASSADOR'S FAVORITE
CHROMAVIS FAREVA
MOTIF Addictive Bare Foundation
A powder foundation tailored for those who typically shy away from traditional foundations. Upon application, its melting texture transforms into a flexible, creamy, and nourishing layer that offers a natural finish. It blurs imperfections while preserving the skin’s natural look. This naturally-sourced formula is enriched with a complex of ceramides to diminish wrinkles and enhance skin elasticity.