MakeUp in Paris, where ideas come to life
MakeUp in Paris offers a series of conferences and animations specially designed for you, beauty professionals, designed to enrich your knowledge, stimulate your creativity and provide you with concrete solutions to meet your consumers' expectations.
The Beauty Market in All Its Dimensions
To celebrate its 15th anniversary, MakeUp in Paris invites you to share a fascinating journey through beauty trends and innovations. Topics will cover men's beauty care, ocean sourcing via biotechnology, and current regulatory issues.
Focuses on the burgeoning African beauty, skinification of hair care, and generational beauty will be offered, revealing the influence of culture in beauty. The conferences will also explore the impact of fashion on makeup and the importance of secondary packaging to provide enhanced experience for consumers.
To celebrate our 15th anniversary, we will take you on a retrospective-prospective as only MakeUp knows how to do.
Are you looking for the latest innovations?
The IT Awards competition celebrates and promotes the innovations of our exhibitors in the categories of Formulation, Full Service, Packaging and Accessories.
New for 2025: the Ocean Beauty cross-cutting award will reward innovations that harness marine resources to create natural products while preserving the ocean ecosystem.
We invite you to attend the IT Awards ceremony on the morning of June 18, where the best innovations will be unveiled! During the two days of the show, the finalists and winners will be visible at the entrance of the show.
NEW Ocean Beauty Award: Towards Sustainable and Ocean-Friendly Beauty
The Ocean Beauty Award echoes the growing interest of consumers in bio-sourced and marine-friendly products. The synergies between nature and modern science produce eco-responsible, recyclable, and sustainable beauty products and packaging, virtues that meet the expectations of a clientele increasingly concerned about the environmental impact of their choices. The ability to transform resources and waste into high-value ingredients demonstrates the ingenuity of manufacturers in response to the growing consumer demand for sustainability. Awarded for the first time in February in Los Angeles, this transversal prize of the Innovation and Trends Awards is also on the program of MakeUp in Paris 2025.
NEW: The rich essence of African Beauty
This animation invites you to dive into the fascinating world of African beauty, where passion and commitment blend to celebrate beauty. The African Beauty space takes you on an exploration: innovation, heritage, and cultural influence of African beauty brands will be highlighted. Your host will guide you through the discovery of synergies between traditional ingredients and modern science. You will be able to explore skincare, makeup, and haircare formulas, and participate in enriching discussions on trends, challenges, and the global impact of African beauty. We guarantee you an enriching and immersive experience that will provide insights to better understand a sector in full effervescence and constant evolution.
Meet with trends agency
In the world of beauty, certain agencies stand out for their unique contributions. MakeUp in Paris offers you the opportunity to meet these agencies, specialists in Asian markets, key players in beauty trends, champions of beauty forecasting and innovation, trend forecasters, and experts in social intelligence and branding.
To help you navigate the complex beauty landscape and provide you with a deep understanding of consumer expectations, each agency plays a crucial role, contributing to shaping the future of beauty and inspiring you in innovation.
Access to exclusive and innovative content
The MakeUp in Paris workshop program offers you an immersive experience in a world of innovation, with dynamic and interactive exchanges. You will have access to exclusive and innovative content, allowing you to collaborate with industry experts, develop your passion for beauty, and redefine cosmetic trends.
The contest dedicated to emerging beauty brands
We believe that independent brands are a vital part of today's beauty industry. The Beauty Tank competition was created to help you grow and thrive, with the potential to become the next super brand!
MakeUp in makes it a point to support all beauty brands, we welcome you to the Beauty Agora for a Pitch - 3 minutes of presentation and 3 minutes of questions and answers with the participants and the jury.
Become a creator, an artist, an innovator
When you enter the PopUp in Lab, MakeUp in Paris' ephemeral laboratory, you are greeted by a creative atmosphere. You will create your own cosmetic product.
You explore natural ingredients, emollients, emulsifiers, pigments, and gelling compounds, discovering the unique emotional textures.
The immersive experience plunges you into the heart of tailor-made creation techniques. You leave with a personalized product, born of your imagination and your work, and a new appreciation of the art of cosmetics.
The Art of Secondary Packaging
In this space, secondary packaging suppliers showcase their expertise. These experts play a crucial role in the innovation and appeal of your products. They do not merely protect and preserve, but also contribute to brand image by offering innovative designs, sustainable materials, and practical features. Their mission? To create memorable experiences for consumers and differentiate brands in the market.
By visiting this space, you are invited to interact with exhibitors, understand the intricacies of secondary packaging, and see how these solutions can transform the consumer experience
Get Inspired by Experts in the Beauty Industry
Join us in just a few days to meet the brightest minds and revolutionary leaders who will inspire and elevate your journey. These experts share their innovative ideas and unique perspectives, making MakeUp in Paris the perfect place to draw inspiration and discover the trends of tomorrow.
