PROGRAM AND ANIMATIONS 2026
Understand the market. Anticipate trends. Make better decisions.
The MakeUp in Paris 2026 program brings together the voices that matter in beauty: trend agencies, international experts, brands, dermatologists, and luxury economists.
15 conferences, 5 Beauty Talks, the IT Awards, two days to leave with a clear understanding of what’s shaping the industry.
June 17 and 18, 2026, Carrousel du Louvre
Conferences - 3 pillars. 15 sessions. A clear reading of the market.
Over two days, the conference program brings together the voices that matter in beauty: international experts, dermatologists, luxury economists, journalists, and trend agencies. Each session offers a different perspective, from science to trends, from formulation to business.
Three major pillars structure the 2026 edition:
- Beauty & Identity: redrawing the world map
- Formulation & Innovation: what goes into your products
- Experience & Wellbeing: beauty that lasts and that cares
Detailed program and speakers revealed progressively.
IT Awards 2026: The innovations driving the industry forward.
Each year, the Innovation & Trends Awards spotlight the most outstanding innovations presented by exhibitors: breakthrough ingredients, unprecedented textures, formulations that push boundaries, and packaging that redefines beauty gestures.
More than 100 applications were received for this 2026 edition, a record. Each product was reviewed by our independent international jury of beauty experts across four categories: Formulation, Contract Manufacturing, Packaging, and Accessories.
Finalists and winners are showcased in an exceptional display at the heart of the show, offering a tangible insight into what’s ahead for the cosmetics industry, to be discovered on June 17 and 18 at the Carrousel du Louvre.
Six trend agencies welcome you on their dedicated spaces.
For the 2026 edition, MakeUp in Paris brings together six trend agencies and independent experts from Europe, the United States, and Asia. Each partner is hosting a dedicated space at the heart of the show, a place to connect in person, explore their latest reports, discover curated selections of inspiring products, and initiate future collaborations.
From cultural decoding to behavioral data, from the formulation lab to Asian market expertise: six complementary perspectives to meet on June 17 & 18.
Beauty Talks
Six voices of beauty intelligence take the floor.
A new Beauty Talks format, hosted by six trend agencies and independent experts, each speaking from their own field of observation.
30 to 45 minutes to understand where the market is heading: from weak signals to long-term shifts, from the Asian field to North American data, from advisory work for major maisons to pure beauty analysis.
30 to 45 minutes to understand where the market is heading: from weak signals to long-term shifts, from the Asian field to North American data, from advisory work for major maisons to pure beauty analysis.
Detailed program coming soon. Meet them in person on June 17 & 18.
Meet the speakers
For the 2026 edition, MakeUp in Paris brings together more than 30 speakers: trend agencies, dermatologists, luxury economists, journalists, brands, and international experts. Each offers their own perspective on the market based on their specific field.
The first names have already been announced, and the program is being gradually revealed.