MakeUp in Paris, where ideas come to life
MakeUp in Paris offers a series of conferences and animations specially designed for you, beauty professionals, designed to enrich your knowledge, stimulate your creativity and provide you with concrete solutions to meet your consumers' expectations.
The Beauty Market in All Its Dimensions
The MakeUp in Paris conferences program offers a sharp selection of topics and insights at the heart of the trends shaping the industry. Designed to address the expectations and concerns of beauty professionals, it brings together experts, brands, and innovators around inspiring, practical content that is firmly focused on the future.
The 2026 program is currently being finalized and will be revealed shortly.
Are you looking for the latest innovations?
The IT Awards competition celebrates and promotes the innovations of exhibitors in the categories of Formulation, Full Service, Packaging and Accessories.
During the two days of the show, the finalists and winners of the contest are highlited on the Innovation & Trends Area
Ocean Beauty Award: Towards Sustainable and Ocean-Friendly Beauty
The Ocean Beauty Award echoed the growing consumer interest in bio-sourced products that respect the marine environment. Synergies between nature and modern science led to the creation of eco-responsible, recyclable, and sustainable beauty products and packaging—qualities that met the expectations of a clientele increasingly concerned about the environmental impact of their choices. The ability to transform resources and waste into high-value ingredients showcased the ingenuity of industry players in response to the rising demand for sustainability.
Celebrating the Richness of African Beauty
This feature was an invitation to dive into the fascinating world of African beauty, where passion and commitment came together to celebrate its diversity. The African Beauty space took visitors on a journey of exploration—highlighting innovation, heritage, and the cultural influence of African beauty brands. The host guided participants through the discovery of synergies between traditional ingredients and modern science. Attendees explored skincare, makeup, and haircare formulations, and engaged in enriching discussions on trends, challenges, and the global impact of African beauty. We offered an immersive and inspiring experience that shed light on a vibrant and ever-evolving sector.
Meet with trends agency
In the world of beauty, certain agencies stand out for their unique contributions. MakeUp in Paris offers you the opportunity to meet these agencies, specialists in Asian markets, key players in beauty trends, champions of beauty forecasting and innovation, trend forecasters, and experts in social intelligence and branding.
To help you navigate the complex beauty landscape and provide you with a deep understanding of consumer expectations, each agency plays a crucial role, contributing to shaping the future of beauty and inspiring you in innovation.
Access to exclusive and innovative content
The MakeUp in Paris workshop program offers you an immersive experience in a world of innovation, with dynamic and interactive exchanges. You have access to exclusive and innovative content, allowing you to collaborate with industry experts, develop your passion for beauty, and redefine cosmetic trends.
The contest dedicated to emerging beauty brands
We believe that independent brands are a vital part of today's beauty industry. The Beauty Tank competition was created to help you grow and thrive, with the potential to become the next super brand!
MakeUp in makes it a point to support all beauty brands, we welcome you to the Beauty Agora for a Pitch - 3 minutes of presentation and 3 minutes of questions and answers with the participants and the jury.
Create with the expert
When you enter the PopUp in Lab, MakeUp in Paris' ephemeral laboratory, you are greeted by a creative atmosphere. You will create your own cosmetic product.
You explore natural ingredients, emollients, emulsifiers, pigments, and gelling compounds, discovering the unique emotional textures.
The immersive experience plunges you into the heart of tailor-made creation techniques. You leave with a personalized product, born of your imagination and your work, and a new appreciation of the art of cosmetics.
The Art of Secondary Packaging
In this space, secondary packaging suppliers showcase their expertise. These experts play a crucial role in the innovation and appeal of your products. They do not merely protect and preserve, but also contribute to brand image by offering innovative designs, sustainable materials, and practical features. Their mission? To create memorable experiences for consumers and differentiate brands in the market.
By visiting this space, participants were invited to engage with exhibitors, discover the nuances of secondary packaging, and observe how these solutions could transform the consumer experience.
Get Inspired by Experts in the Beauty Industry
Join us to meet the brightest minds and revolutionary leaders who will inspire and elevate your journey. These experts share their innovative ideas and unique perspectives, making MakeUp in Paris the perfect place to draw inspiration and discover the trends of tomorrow.
