MakeUp in™ welcomes an ever-evolving industry with endless creativity
Since its creation in 2010, MakeUp in™ has supported the rapid growth of the beauty industry. Each edition is marked by hundreds of innovations in formulation, packaging, and accessories. Ingredients, formulations, subcontractors, packaging and accessory suppliers, prestige brands, independent brands, distributors, and trendsetters gather in iconic cities to bring new skincare and makeup lines and products to life
Take advantage of this opportunity to meet qualified visitors: independent and prestige brands looking for their future partners to co-create tomorrow's beauty trends.
Use the event to meet your current clients, discuss ongoing projects, and explore new collaboration opportunities. Receive immediate feedback, facilitating the continuous improvement of your products and services.
Explore the exhibition to gain valuable insights into market trends, new technologies, and the strategies of your peers. Identify differentiation opportunities and adjust your strategies accordingly to strengthen your market position.
What our visitors are looking for ?
89% of de visitors at MakeUp in™ events come to find suppliers, gather information on new products and innovations, and learn about new practices and consumer trends.
75% are decision-makers
MARKETING - PRODUCT DEVELOPMENT
R&D
PURCHASE
EXECUTIVES
They represent DNVB, indie and legacy brands, distributors, influencers and celebrity brands
GALERIES LAFAYETTE - MILK MAKEUP - AMOREPACIFIC - COTY - DIPTYQUE - LVMH - SHISEIDO - ABOUT FACE - DERMALOGICA - ZARA - PAT MCGRATH COSMETIC - JOUER COSMETICS - HORACE - RARE BEAUTY BY SELENA GOMEZ - GIVENCHY - CLARINS - CHARLOTTE TILBURY - HAUS LABS BY LADY GAGA - PEACE OUT SKINCARE - CELINE - DIOR - LOUIS VUITTON - K18 HAIR - SEPHORA - CLINIQUE - ILIA BEAUTY - COCOKIND - L'ORÉAL - ANASTASIA BEVERLY HILLS - PAULA'S CHOICE - CHANEL - GISOU....
Exhibitors Testimonials
Another great edition of MakeUp in Paris, which allowed us to connect with our clients, partners and much more ❤ Thanks to the organizers for making this show an unmissable event!
We are grateful for the opportunity to be part of such an exciting event!
It’s always a great feeling to spend these two days with our Customers in such a posh and unique location!
Your innovations in the spotlight !
By participating in MakeUp in Paris, you can compete in the IT Awards.
The IT Awards competition celebrates and promotes the innovations of our exhibitors in the categories of Formulation, Full Service, Packaging and Accessories.
New for 2025: the Ocean Beauty cross-cutting award will reward innovations that harness marine resources to create natural products while preserving the ocean ecosystem.
We invite you to attend the IT Awards ceremony on June 18, where the best innovations will be unveiled! During the two days of the show, the finalists and winners will be visible at the entrance of the show.
