Why exhibit at MakeUp in Paris 2026?
Showcase your innovations to the decision-makers who will shape tomorrow’s purchases.
4,580 visitors in 2025 · 75% decision-makers · 30 countries represented.
MakeUp in Paris brings together buyers, marketers, and R&D teams from leading skincare, makeup, and haircare brands, from LVMH to L’Oréal, from Charlotte Tilbury to Rare Beauty. Two days to meet your future partners, secure projects, and accelerate your growth in the European market.
MakeUp in Paris brings together buyers, marketers, and R&D teams from leading skincare, makeup, and haircare brands, from LVMH to L’Oréal, from Charlotte Tilbury to Rare Beauty. Two days to meet your future partners, secure projects, and accelerate your growth in the European market.
June 17 & 18, 2026 - Carrousel du Louvre, Paris
MakeUp in Paris is for you if you are…
THEY ARE COMING TO MAKEUP IN PARIS
Your future clients are already registered. Heritage brands, prestige labels, indie brands, celebrities, distributors: the event where the beauty industry truly comes together.
Ready to exhibit in June 2026?
Our sales team will support you in identifying the stand package that best fits your project, budget, and business objectives. Response within 48 hours.
What those who have exhibited say
Another great edition of MakeUp in Paris, which allowed us to connect with our clients, partners and much more ❤ Thanks to the organizers for making this show an unmissable event!
We are grateful for the opportunity to be part of such an exciting event!
It’s always a great feeling to spend these two days with our Customers in such a posh and unique location!
IT AWARDS
Showcase your innovation. Get it seen by the entire industry.
The Innovation & Trends Awards highlight the most outstanding innovations presented by exhibitors: breakthrough ingredients, novel textures, boundary-pushing formulations, and packaging that reinvents usage.
Each product is reviewed by our independent international jury of beauty experts across 4 categories: Formulation, Contract Manufacturing, Packaging, Accessories. Finalists and winners are showcased in a dedicated exhibition area at the heart of the show, offering direct visibility to the decision-makers attending the event.
PARIS 2026 EDITION - Applications closed.
Submissions for the MakeUp in Paris 2026 IT Awards are now closed. Join us on June 17 & 18 to discover the selected innovations.
NEW YORK 2026 EDITION - Applications open.
If you are planning to exhibit at MakeUp in New York, now is the time to apply for the US IT Awards, a great opportunity to boost your visibility on the American market for your 2026 innovations.
NEW THIS YEAR
A wider audience, the same must-attend event.
This year, MakeUp in Paris is hosting Édition Spéciale alongside the show, the premium packaging event, held on the same dates at the Carrousel du Louvre. Visitors from both events can move freely between the two, giving your booth increased exposure to a qualified premium packaging audience.
Ready to exhibit in June 2026?
Our sales team will support you in identifying the stand package that best fits your project, budget, and business objectives. Response within 48 hours.