Dive into the World of Skincare and Makeup

More than just a trade show, MakeUp in Paris is an immersive experience where each of you can discover exclusive innovations and tomorrow's market trends. Conferences, workshops, and meetings with exhibitors will be sources of inspiration to turn your ideas into reality.

Imagine yourself walking through the aisles of MakeUp in Paris, a place where every booth is a source of inspiration.

You are responsible for marketing, development, R&D, or purchasing for a skincare and/or makeup brand? 

You are looking for innovative ideas to make your brand shine. Everywhere you look, you discover revolutionary formulations, eco-friendly packaging, and ingredients promising to transform your products. You meet key partners, discuss with biotechnology experts, and explore the latest market trends. You leave with fresh ideas and valuable contacts.
Because you are a distributor, reseller, or beauty buyer for a major retailer

Upon entering MakeUp in Paris, you are immediately immersed in a world of possibilities. You seek new products to enhance your skincare and makeup offerings. You discover niche products, custom packaging, and private label brands that capture your attention. You meet potential partners, discuss strategic collaborations, and explore offers beneficial for both skin and the planet. You realize that this unique event is a goldmine for boosting your sales and identifying growth opportunities.
As a consultant, trendsetter, makeup artist, or journalist,you are always on the lookout for new trends. 

At MakeUp in Paris, you feel like an explorer in unknown territory. You attend conferences on emerging trends and technological innovations. You participate in creative workshops where you can experiment with new products and techniques. You engage with experts and influencers during informal networking sessions. You discover innovations that will shape the future of skincare and makeup through live demonstrations. You leave with a multitude of ideas and new perspectives, ready to inspire your readers or clients with the latest discoveries.

Visitors testimonials

It was an opportunity for me to meet almost all of my makeup subcontractor suppliers. I just took over this portfolio as a buyer and it was very effective.
GROUPE ROCHER
It was a really nice experience, cozy atmosphere, and suppliers were easy to reach.
UNILEVER
Moving from aisle to aisle, we noticed a lot of things in the windows and displays, as well ass in the IT Awards area, and some interesting discussions.
L'OREAL