Why visit MakeUp in Paris 2027?

Where the future of skincare, makeup, and haircare takes shape
Two days, 150+ exhibitors, 15 conferences, 6 partner trend agencies, for decision-makers shaping the future of beauty. 
MakeUp in Paris is the must-attend event of the year, where the industry comes together to source, compare, anticipate, and decide.
Join the 4,580 decision-makers who attended in 2025.

16 & 17 June 2027 - Carrousel du Louvre, Paris

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MakeUp in Paris is designed for you if you work in…

Formulation & Laboratory

For chemists and formulators seeking technical innovation. Pigments, biotech, skincare actives, and novel textures.

Product Development & R&D

For teams who turn briefs into formulas. Ingredient sourcing, active packaging, and industrial partners.

Marketing & Communication

For teams leading product launches. Trend insights, weak signals, and emerging positioning.

Brand & Innovation Management

For Brand and Innovation Managers shaping the next collection. 15 conferences to help structure your 2028 roadmap.

Procurement & Sourcing

For buyers from major retailers and indie brands. 150+ curated suppliers, from Full Service to Private Label.

Press & Trend Forecasting

For journalists, consultants, and trendsetters. Early signals, exclusive innovations, and off-the-record industry insights.

What our attendees say

It was an opportunity for me to meet almost all of my makeup subcontractor suppliers. I just took over this portfolio as a buyer and it was very effective.
GROUPE ROCHER
It was a really nice experience, cozy atmosphere, and suppliers were easy to reach.
UNILEVER
Moving from aisle to aisle, we noticed a lot of things in the windows and displays, as well ass in the IT Awards area, and some interesting discussions.
L'OREAL

Why visit MakeUp in Paris 2027?

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The industry is coming together. Join it.

16 & 17 June 2027 - Carrousel du Louvre, Paris. Free registration, reserved for beauty professionals.

RESERVE MY BADGE →