Paris is where creativity, expertise and boldness converge. MakeUp in Paris celebrates an elevated and inspiring vision of beauty, where every idea has the potential to become an iconic product.
In an environment where luxury meets innovation, the show brings together the key players shaping the global beauty industry. Trends, expertise and talent come together to imagine innovative, responsible and meaningful creations.
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MakeUp in Paris. Two days. The entire beauty industry.
The strategic meeting point for decision-makers shaping the future of the cosmetics industry.
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Innovation & Trends Awards Competition
Excellence in Skincare & Makeup Innovation
Every year, the Innovations & Trends Awards spotlight the most outstanding innovations in the cosmetics industry.
Breakthrough ingredients, unprecedented textures, and packaging that reinvent the gesture: these exhibitor innovations are a true barometer of tomorrow’s cosmetic trends.
Breakthrough ingredients, unprecedented textures, and packaging that reinvent the gesture: these exhibitor innovations are a true barometer of tomorrow’s cosmetic trends.
More than 100 submissions were received for the 2026 edition, a record for the competition. Each product was examined by the members of our international and independent jury, made up of beauty experts.
An exceptional showcase at the heart of the show, come and discover these innovations for yourself on June 17 & 18 at the Carrousel du Louvre.
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