Paris is where creativity, expertise and boldness converge. MakeUp in Paris celebrates an elevated and inspiring vision of beauty, where every idea has the potential to become an iconic product.
In an environment where luxury meets innovation, the show brings together the key players shaping the global beauty industry. Trends, expertise and talent come together to imagine innovative, responsible and meaningful creations.
years of existence
Beauty Experts
Exhibitors
Visitors
MakeUp in Paris. Two days. The entire beauty industry.
The strategic meeting point for decision-makers shaping the future of the cosmetics industry.
Innovation and Trends Awards
Excellence in Skincare & Makeup Innovation
Since 2012, the IT Awards have highlighted the most advanced innovations showcased at MakeUp in Paris. Breakthrough ingredients, unprecedented textures, packaging that reinvents gestures: exhibitors’ innovations act as a unique barometer of future cosmetic trends.
For the 2026 edition, over 100 applications were reviewed by the expert eye of an international and independent jury, a record for the competition. An outstanding selection, assessed with cross‑disciplinary insight, and displayed right at the entrance of the show, on June 17 & 18, 2026, at the Carrousel du Louvre
Show News & Trends
Catch up on the latest news
Our partners 2026
