Actualités et Tendances

What the US, France, and South Korea Can Tell Us About the Future of Lip Makeup
mardi 26 mai 2026

What the US, France, and South Korea Can Tell Us About the Future of Lip Makeup

Trends Agency

Lip makeup has undergone a quiet transformation. What was once a simple category (lipstick, gloss, liner) has become one of beauty's most culturally revealing spaces, where identity, aesthetics, and social media intersect differently across every market. US, French, and Korean consumers may all be reaching for lip stains, liners, and plumpers, but the meaning behind those choices diverges sharply. What unites them is a broader shift: softer aesthetics, layered routines, and a growing expectation that lip products should care for skin as much as color it.

SELECTIVE SHEER - Le nouveau langage de la visibilité entre beauté et mode
mardi 19 mai 2026

SELECTIVE SHEER - Le nouveau langage de la visibilité entre beauté et mode

Trends Agency

La notion de « nude » évolue vers une nouvelle esthétique de la visibilité, où la peau, la matière et la transparence sont travaillées avec une précision croissante. Cette évolution reflète un mouvement culturel plus large, où l’intimité, la vulnérabilité et la sensualité se construisent désormais dans un équilibre subtil entre révélation et contrôle. Dans ce contexte, la transparence devient un véritable langage esthétique. La peau n’est plus simplement exposée, mais travaillée comme une surface de perception, où le visible, le flou et la diffusion participent ensemble à la narration visuelle.

MakeUp à Paris 2026 : Innovation, tendances et business au cœur du salon
jeudi 7 mai 2026

MakeUp à Paris 2026 : Innovation, tendances et business au cœur du salon

Agence de presse

À l’approche de la prochaine édition de MakeUp in Paris, Industries Cosmetics s’est entretenu avec Asmaa Cherraf-Bonneville au sujet des ambitions du salon, des principales tendances du marché et de son rôle stratégique pour les acteurs de l’industrie cosmétique.

Longevity, Revitalization & Experiential Beauty
lundi 4 mai 2026

Longevity, Revitalization & Experiential Beauty

Trends Agency

The beauty industry is entering a new era in which consumers no longer separate performance, sensoriality, sustainability, and emotional wellbeing.

Before MakeUp in Paris 2026: 8 exhibitors take the floor
jeudi 30 avril 2026

Before MakeUp in Paris 2026: 8 exhibitors take the floor

Full serviceIngrédientsFormulation / OEMEmballage

Motivations, strategy, vision : they speak before you meet them on June 17 & 18

K-Beauty Evolution: Resetting the Beauty Bar
jeudi 9 avril 2026

K-Beauty Evolution: Resetting the Beauty Bar

Trends Agency

Korea overtook the US as the 2nd largest cosmetics exporter. Discover how the K-beauty global expansion and retail growth are resetting the industry bar.

Building Beauty’s Next Era: Why Trust, Ethics, and Networks Are Becoming Strategic Assets
lundi 16 février 2026

Building Beauty’s Next Era: Why Trust, Ethics, and Networks Are Becoming Strategic Assets

Trends Agency

According to BEAUTYSTREAMS’ latest White Paper, beauty brands are operating in an environment shaped by fragmented power, accelerating technology, and shifting moral expectations, where clarity can no longer be derived from isolated data points alone.

The New Little Luxuries: How Beauty Brands Are Winning Without Premium Pricing
mercredi 11 février 2026

The New Little Luxuries: How Beauty Brands Are Winning Without Premium Pricing

Trends Agency

As inflation continues to shape beauty spending, consumers are becoming far more intentional about where their dollars go. Rising prices haven’t dampened demand, but they have raised the bar for what products are expected to deliver in return.

What if Longevity Became Our New Horizon?
lundi 9 février 2026

What if Longevity Became Our New Horizon?

Trends Agency

We are living in a time when medical progress pushes back the boundaries of human life every year. Driven by these advances, younger generations are developing a new ambition : to extend lifespan while preserving the vitality, freedom, and radiance of every single year.

Reasonology: Why Realism, Transparency and Common Sense are Paramount Today
jeudi 5 février 2026

Reasonology: Why Realism, Transparency and Common Sense are Paramount Today

Trends Agency

In a beauty market saturated with bold promises and viral claims, a new movement is emerging that calls for clarity, credibility, and restraint. Defined by BEAUTYSTREAMS as REASONOLOGY, this trend reflects a growing consumer demand for realistic product performance, transparent communication, and verifiable sustainability.

Liberating Rewards - Pleasure by Design
mardi 3 février 2026

Liberating Rewards - Pleasure by Design

Trends Agency

Beauty is becoming a space of heightened sensory connection, where touch, scent, and transformation merge to create a lasting emotional imprint. Shaped by the wellness movement and K-beauty’s sensorial sophistication, beauty is transforming into an augmented experience, one that soothes, engages, and performs beyond the surface.

Spate’s 2026 Beauty & Wellness Predictions: The Trends Set to Shape the Year Ahead
vendredi 30 janvier 2026

Spate’s 2026 Beauty & Wellness Predictions: The Trends Set to Shape the Year Ahead

Trends Agency

As beauty and wellness enter 2026, consumers are shifting away from one-off solutions toward routines that function as systems. Rather than chasing quick fixes or viral products, they’re prioritizing habits that feel intentional, repeatable, and easy to maintain.

How Everyday Performance Is Redefining Makeup
lundi 26 janvier 2026

How Everyday Performance Is Redefining Makeup

Trends Agency

Makeup has long been a fast-moving category shaped by frequent launches and evolving product claims. As prices rise and wallets tighten, consumer priorities are beginning to shift.

Longevity Unlocked: Towards a New Mission for Beauty
mardi 20 janvier 2026

Longevity Unlocked: Towards a New Mission for Beauty

Trends Agency

We are living in a deeply paradoxical era. Humanity has never lived so long: global life expectancy now stands at 72.5 years. Yet behind this seemingly triumphant progress lies another reality — healthy life expectancy still plateaus at around 63 years.

Ce que l'IA révèle sur l'essentiel de la beauté au quotidien : le baume à lèvres
lundi 20 octobre 2025

Ce que l'IA révèle sur l'essentiel de la beauté au quotidien : le baume à lèvres

Le baume à lèvres est l'un des produits de beauté les plus populaires, acheté fréquemment, quel que soit l'âge ou le lieu. Mais derrière cet attrait quotidien se cache une catégorie concurrentielle où de légers changements de prix, de format ou de positionnement peuvent déterminer la part de marché.

Comment l'IA transforme le monde de la beauté
lundi 20 octobre 2025

Comment l'IA transforme le monde de la beauté

L'industrie de la beauté évolue rapidement. Avec de nouveaux lancements chaque semaine et une concurrence féroce sur les rayons, se démarquer n'a jamais été aussi difficile. Repérer les tendances n'est qu'une partie du défi ; le véritable défi consiste à savoir lesquelles perdureront et à agir rapidement pour en tirer parti.

Consommateurs en déplacement conduisant des solutions de transport en commun
lundi 20 octobre 2025

Consommateurs en déplacement conduisant des solutions de transport en commun

Les consommateurs sont en constante évolution, non seulement en termes de voyages et de nomadisme numérique, mais aussi dans le cadre de leurs activités quotidiennes, liées au travail, à la maison, à la santé et aux obligations sociales. Comment les marques de beauté peuvent-elles répondre aux besoins des consommateurs dans un quotidien plus chargé que jamais ?

Longevity – The New Modern Obsession
mardi 3 juin 2025

Longevity – The New Modern Obsession

We are living in a time when medical advancements are pushing the boundaries of human life further every year. Fueled by these breakthroughs, the younger generation is embracing a bold new ambition: to extend life expectancy while maintaining vitality and freedom at every stage.

From Sustainability to Regeneration
vendredi 30 mai 2025

From Sustainability to Regeneration

In beauty, sustainability has long been the goal. But today, the conversation is shifting. The future isn’t just about reducing impact, it’s about restoring. It's about regeneration: actively giving back to the ecosystems, materials, and communities that beauty depends on.

Asia Cosme Lab et la K-Beauty Takeover - Partie 2 : Soins de la peau et produits hybrides en Occident
mardi 27 mai 2025

Asia Cosme Lab et la K-Beauty Takeover - Partie 2 : Soins de la peau et produits hybrides en Occident

The Korean beauty market, as one of the most creative and dynamic market, has influenced global beauty enthusiasts and markets. K-Beauty is expanding its aura towards Japan, SEA and more and more in the US.