Line & Color: Who Is Makeup For Now? or How Self-Expression Is Replacing the Beauty Standard
conference
2026-06-17 | 11:30 AM - 12:15 PM
Information
Makeup has always been about transformation, but who is being transformed, and why, is changing radically. From Gen Alpha tweens discovering self-expression through bold colour and play, to Pamela Anderson's bare-faced rebellion against Hollywood perfection and AI-generated beauty ideals, cosmetics now speak to an unprecedented spectrum of ages, identities, and intentions. This session explores what "transgenerational beauty" really means for product development, marketing, and brand purpose, and asks the harder question: in a world where 75% of consumers say feeling good matters more than looking good, is the industry keeping up?
