Line & Color: Who Is Makeup For Now? or How Self-Expression Is Replacing the Beauty Standard
conference
2026-06-17 | 11:15 AM - 12:00 PM
Information
Makeup has always been about transformation, but who is being transformed, and why, is changing radically. From Gen Alpha tweens discovering self-expression through bold colour and play, to Pamela Anderson's bare-faced rebellion against Hollywood perfection and AI-generated beauty ideals, cosmetics now speak to an unprecedented spectrum of ages, identities, and intentions. This session explores what "transgenerational beauty" really means for product development, marketing, and brand purpose — and asks the harder question: in a world where 75% of consumers say feeling good matters more than looking good, is the industry keeping up?
