MakeUp in™ is a world apart in the skincare and makeup industry. It is a universe, an ambiance, a source of inspiration, a place for meetings.
MakeUp in Paris is a subtle blend of business, conviviality, and expertise; it is the secret formula you won't find anywhere else!
For over 15 years, MakeUp in™ has been actively involved in the American and European markets through local networks such as industrial associations, media, and beauty partners to form a dynamic global community of over 90,000 players.
Ingredient manufacturers, accessory makers, packaging producers, formulators, subcontractors (OEM, ODM), and trend agencies from more than 30 countries present their flagship solutions, standard or custom-made, and their latest innovations to iconic legacy brands, indie brands, DNVBs, distributors, makeup artists, and trendsetters who come to connect, co-create, discover trends, and explore market specifics.
A true "Think Tank" of beauty trends, MakeUp in Paris brings together a wide range of cosmetic industry experts for valuable insights into the global market.
This 2025 edition is an opportunity to celebrate the 15th anniversary of MakeUp in Paris. We have designed an exceptional program of activities. The show and its program will be enriched with multiple surprises and activities, culminating in a private guided tour of the Louvre Museum.
MakeUp in Paris, where innovative ideas take shape
Cosmetic brand, distributor, retailer, or trendsetter, multiple sources of inspiration await you.
Innovation Contest
Are you looking for innovations?
The IT Awards contest celebrates and promotes the innovations of our exhibitors in the categories of Formulation, Full Service, Packaging and Accessories.
New for 2025: the Ocean Beauty cross-cutting award will reward innovations that harness marine resources to create natural products while preserving the ocean ecosystem.
We invite you to attend the IT Awards ceremony June 18, where the best innovations will be unveiled! During the two days of the show, the finalists and winners will be visible at the entrance of the show.
Our Partners
