MakeUp in Paris 2025 - PRESENTATION OF THE IT AWARDS

MakeUp in IT Awards is an international prize awarded by a jury that rewards and promotes the best in cosmetic innovation, formulation, turnkey services, packaging and accessories.

The “IT Awards” are awarded by a two-round vote, involving all the jury members. In order to guarantee a representative panel of skincare and makeup innovation, the competition is open free of charge to all our exhibiting suppliers, who can submit up to three innovations.

In addition to finalists and a prize in each competition category, this year we are launching an Ocean Beauty IT AWARDS to reward innovation that helps improve the environmental impact of beauty products on the oceans:

- By using ingredients of marine origin such as algae, microalgae and other ocean plants...

- by incorporating materials derived from the recycling of marine waste (fishing nets, water, etc.).

The Ocean Beauty Prize will be awarded to one of the products from the four categories, So don't forget to mention the ocean resources you use on the registration form!

The evaluation process includes two rounds.

Nominees selection

The first selection stage is based on a video pitch and an in-depth questionnaire. Exhibitors describe the added value of their innovations compared to existing products on the market, regarding: sensory experience, utility, components and/or materials used, environmental/sustainable impact, color rendering, lighting, texture, design and processing.

As a result of this evaluation, there are four nominations in each of these categories:

Formulation
Full service
Accessories
Packaging

Tests and evaluations by the Jury

At the second stage, the Jury, composed of a dozen international experts in cosmetic innovation, meets for a one-day meeting to test and evaluate the new products.

At the crossroads of the expertise and experience of each member, the list of winners emerges through passionate exchanges and debates to grant an IT Award to the most innovative formula, turnkey solution, packaging and accessory.

IT Awards ceremony

The 25 nominated products are displayed in the heart of the show and the 5 winners are rewarded during the award ceremony on the first day of the show.

Our expert committee members

Each new product is evaluated by our international jury. Our experts, selected for their expertise in skincare and/or make-up, and specialized in the relevant field, formulate their opinion by considering

The ability of the submitted products to meet emerging and future beauty trends.
The innovation degree compared to existing products on the market.

Aimara Coupet

MakeUp Expert, Melanted Skin Specialist, Founder BE+RADIANCE Healthy Skin Makeup

Charles Emmanuel Gounod

Expert in B2B international trade in the beauty sector.

Charlotte Marion

Beauty product and innovation specialist (Yves Rocher, Dior, Chanel) and project management.

Daniel Saclier

Expert in product development and packaging sourcing (L’Oréal, Guerlain, LVMH).

Dany Sanz

Brand creator, Make Up for Ever, consultant in product development and formulation.

Florence Bernardin

Founder of Asia Cosme Lab, specialized in the analysis and deciphering of the Asian market trends.

Jean-Louis Mathiez

Expert in packaging, founder of the agency Cinqpats.

Julia Challes

True innovator and strategic thinker with +15 years' experience in the Beauty Industry across global corporations SMEs and start-ups.

Luisa Oliva

Founder of LO Consulting specialized in the design of make-up and skin care product formulations.

Mario de Luigi

Creative Consultant, Beauty Strategist and Make-Up Artist is an internationally renowned authority on cosmetics and skin care. Over the last 35 years, he has achieved a highly respected, international reputation for his expertise and creativity in the beauty business.