Welcome to MakeUp in Paris 2025, 15th edition of the show!

This anniversary edition is a wonderful springboard to celebrate the incredible creativity of our exhibitors. We invite you to put it into practice by participating for free in the MakeUp in Paris 2025 Innovation & Trends Awards competition!

We have created the Innovation & Trends Awards to reward your creative audacity, your ability to reinvent yourself and innovate to meet the expectations of brands and their users, but also to enchant, surprise...

By being a winner or finalist in this competition we are proud to offer you a fantastic opportunity to :
  • Brand your innovations and stand out from the competition.
  • Benefit from the recognition of international beauty experts.
  • Present your innovations to visitors, customers and prospects.
  • Highlight the work of your teams.
  • Showcase your bold creativity.


You've got every chance of succeeding by registering for free online before April 25 1, 2 or 3 of your new products in one of the 4 categories:
  • Formulation/Ingredients
  • Packaging
  • Full Service
  • Accessories
SUMMIT YOUR INNOVATIONS HERE
In addition to finalists and a prize in each competition category, this year we are launching an Ocean Beauty IT AWARDS to reward innovation that helps improve the environmental impact of beauty products on the oceans.
- By using ingredients of marine origin such as algae, microalgae and other ocean plants...
- by incorporating materials derived from the recycling of marine waste (fishing nets, water, etc.).

The Ocean Beauty Prize will be awarded to one of the products from the four categories, So don't forget to mention the ocean resources you use on the registration form!

Registration in the Formulation/Ingredients and Full-service categories includes the submission of 2 samples as specified in the online form.

After the deadline for submissions has passed, the members of the jury will individually assess the products in each of the 4 categories according to their area of expertise, awarding a score out of 20. The products with the highest scores in each category will be shortlisted

All finalists will then be reviewed by the experts who will award the most innovative product in each category with an IT AWARDS.

For more question, please contact carla.chevalier@infopro-digital.com and chantal.consultant@infopro-digital.com