IT AWARDS 2026
To ensure that the show is a promising springboard, we're offering you the opportunity to highlight your products by entering the free of charge MakeUp in Paris 2026 Innovation & Trends Awards competition!
This competition celebrates the creativity and impact of our exhibitors, offering a powerful platform to:
- Support the launch of a new product
- Highlight a breakthrough innovation
- Attract visitors’ attention
- Showcase your company’s ability to innovate
As a finalist or winner, you’ll gain visibility, industry recognition, and a spotlight on your team’s work.
Submit up to 2 new products by April 15th in one of the 4 categories:
- Ingredients
- Contract Manufacturing / Private Label / OEM / ODM
(Combines the previous categories Formulation and Full Service) - Packaging
- Accessories
New for 2026:
🏆 Ready to Market IT AWARD
Celebrating cosmetic innovations designed for rapid market launch, this award highlights agility, trend alignment, and strategic execution. It’s ideal for indie brands seeking fast visibility and growth.
🏆 Full Service IT AWARD
Although the Full Service category no longer exists, this special prize honors a comprehensive beauty solution that excels in both formulation and packaging, recognizing dual innovation across the development process.
Submission Guidelines:
- Ingredients and Contract Manufacturing / Private Label / OEM / ODM:
→ 2 product samples required, to be delivered by April 30th, 2026 at the latest. - Packaging and Accessories:
→ Samples only required if shortlisted, to be delivered by March 12th, 2026 at the latest.
Each submission will be scored out of 20 by our expert jury. Finalists will be selected based on the highest scores. One winner per category will receive an IT AWARD.
You will be personally informed of the results by the end of May.