C-Beauty Is the New K-Beauty: Hype, Reality and What Comes Next
conference
2026-06-18 | 11:00 AM - 11:30 AM
Information
For a decade, K-beauty rewrote the global beauty rulebook, introducing new rituals, ingredients and a skin-first philosophy that transformed consumer expectations from Seoul to Sephora. Now a new challenger is emerging. Chinese beauty, armed with extraordinary speed to market, a $1.1 trillion domestic market as its testing ground, and deep roots in traditional medicine and cultural storytelling, is making a serious bid for global influence. But is C-beauty truly the new K-beauty, or is it writing an entirely different story? This session puts the question directly on the table, with voices from both sides, exploring what C-beauty has that K-beauty does not, what it still needs to earn, and whether the real shift is not a handover but the arrival of a fully polycentric beauty world where no single culture holds the crown.
