African Beauty: A Showcase of Heritage, Innovation, & Power

This is more than beauty—it’s a movement.
As we shine a spotlight on the vibrant world of African beauty. From skincare to makeup and haircare, this dedicated space will celebrate the power of African beauty brands, showcasing their innovation, unique ingredients, and cultural influence.

Explore live demonstrations where expert artists and formulators will showcase the transformative effects of African beauty products—bringing traditional knowledge and modern science together. Discover the formulations behind these brands, with informative displays highlighting the powerful ingredients sourced from the continent.

Enhance your understanding of the industry through insightful talks, including a conference on African beauty brands—diving into trends, challenges, and their growing global impact. Plus, join an inspiring Beauty Agora session on how to build a beauty brand rooted in African culture.

This immersive experience will leave you inspired by the richness, innovation, and authenticity of African beauty. Stay tuned for the full schedule!