HairCare Augmented: How Luxury Haircare and Smart Devices Are Redefining the Category
conference
2026-06-18 | 01:30 PM - 02:15 PM
Information
Beauty is no longer only about what goes on the skin or into the hair. Increasingly, it is about what you hold in your hand. The beauty device and luxury haircare tools market is projected to reach $381 billion by 2035, growing at nearly 17% annually, and the strategic ambitions behind it are just as extraordinary. Engineering companies are crossing into formulation. Professional haircare is posting double-digit growth globally and breaking revenue records. Asian beauty conglomerates are placing beauty devices at the centre of their decade-long global strategies. This session explores what is driving the convergence of engineering, clinical science and luxury positioning in haircare and beauty tools, who the key players are, what they are competing for, and why the device has quietly become one of the most strategically significant products in the beauty industry today.
