New Influences of Beauty: A-Beauty, I-Beauty and the Polycentric World
conference
2026-06-17 | 04:15 PM - 05:00 PM
Information
For decades, global beauty influence flowed from a handful of dominant markets. That model is dissolving. A new generation of beauty cultures is emerging, each with its own philosophy, ingredients, rituals and aesthetic codes that are beginning to shape consumer expectations worldwide. Arab beauty is rewriting the rules of fragrance, pigment and luxury with deep cultural storytelling. Indian beauty is combining its Ayurvedic heritage with cutting-edge science and a consumer base of 900 million people under 35. African beauty is bringing extraordinary botanical richness, ancestral wellness rituals and a demand for true representation to the global stage. Scandi beauty offers a quieter but increasingly resonant model built on clarity, honesty and nature. This session maps the new geography of beauty influence and asks what a truly polycentric beauty world means for brands, formulators and marketers navigating a landscape where no single culture holds the crown.
