The Viral Beauty Economy: Decoding Social Media Power in Makeup
Beauty Talk
2026-06-17 | 11:30 AM - 11:55 AM
Information
In 2026, social media has become the driving force behind beauty discovery, shaping not only what consumers buy but how brands emerge, grow, and compete. From TikTok-fueled product phenomena to the rapid acceleration of niche players, virality is redefining the rules of the industry.
In this data-driven session, Cosmetics IC will present the key social media signals defining the first half of 2026. Leveraging insights from leading data partners such as Spate and Tribe Dynamics, the talk will highlight the top rising brands, as well as the most influential skincare and makeup trends gaining traction across TikTok and Instagram.
From new aesthetic movements to fast-evolving consumer obsessions, the session will decode the emerging beauty conversations and viral dynamics already influencing product innovation, brand visibility, and consumer engagement worldwide.
