K-Beauty Has Officially Arrived in France: Consumer Insights into the Trend’s Surge (FR)
Workshop
2025-06-19 | 02:30 PM - 03:15 PM
Information
Once available only online, K-Beauty brands are now making their way into physical stores in Paris and more broadly across the French retail landscape — from pharmacies and selective retailers to curated boutiques like Oh My Cream. With new ingredients, instant gratification, strong social media presence, and attractive pricing, these Korean brands are not only intensifying competitive pressure but also redefining how consumers relate to beauty and products.
Based on an exclusive study conducted by Kantar in France, this presentation will explore consumer perception — from initial discovery to product experience. Which brands are the most appealing? How are expectations evolving in terms of sensoriality, efficacy, and packaging? Trend or long-term impact? Come discover the perspective of the only decision-maker that truly matters: the consumer!
Speakers
Amelie Debaye
Kantar Insights
Head of Beauty