Thursday, January 25, 2024
The Growth Categories To Action On Within Beauty For 2024
Trends Agency

Looking to the year ahead, beauty remains a hot topic of conversation amongst both consumers and retailers alike. With such a vast array of categories that make up this industry, it’s key to narrow down the top areas of growth and what’s influencing them in 2024. Currently, social media is a driving force within the industry, dictating the must-have products and offering up extensive knowledge to consumers to help them make more strategic purchasing decisions. We’re seeing beauty trendsetters opt for more natural ingredients that promote homeopathic healing while also implementing tech tools––even at home––into their beauty routine. Ahead, discover how these ideas are shaping the need-to-know growth categories within beauty and wellness.