How AI is Reshaping the Beauty Playbook

Trends Agency

The beauty industry moves fast. With new launches every week and shelves full of competition, standing out has never been harder. Spotting trends is only part of the challenge; the real test is knowing which ones will last and acting fast enough to capitalize on them.

For years, data has shaped those decisions. The largest beauty players have long used it to fine-tune assortments, guide innovation, and adjust pricing. But access to that level of intelligence has been uneven. Smaller and mid-sized brands often lacked the tools, budget or infrastructure to turn fragmented data into clear direction.

AI is becoming a critical tool in that process. Platforms such as Daash Intelligence unify fragmented sales and product data, giving brands a consistent, week-by-week view of performance.

Rather than waiting for quarterly reports or relying on manual tracking, teams can now access weekly insights at the SKU and category level, including price tiers for faster, more confident decisions around assortments, pricing, and innovation.

For product teams, this shift is especially valuable. They’re making high-stakes choices about formulations, positioning, and launch timing. AI surfaces patterns in ingredient demand and format preference in ways that are timely and actionable. Finance and sales leaders benefit as well, using predictive models to benchmark sales potential and strengthen retail discussions. The value extends to marketing, where teams can better align messaging to consumer behavior, identifying which attributes resonate most across channels and building campaigns with a clearer sense of what’s actually moving the needle, while reducing the risk of chasing short-lived fads.

As Sarah Lee, Co-CEO and Co-founder of Glow Recipe, explains:

“We love the holistic view of the skincare landscape and having access to market data down to SKU-level stats across all categories. Having a good grasp of the context of our growth, the market’s growth, along with insights into product and ingredient trends is super helpful as we roadmap our product pipeline and continue on our strong growth trajectory.”

AI is reshaping how advantage works in beauty, transforming what was once an exclusive resource for industry giants into an everyday tool within reach of far more brands. For smaller and emerging players, that access changes everything. They can test ideas, adjust faster, and build strategies grounded in evidence instead of instinct. As competition tightens, success will hinge less on who has the biggest budget and more on who can interpret the market most clearly.

Daash is a new, next generation commerce intelligence platform for the prestige beauty, personal care, and health & wellness industries. Think traditional intelligence tools but without the frustrating limitations. We’re enabling leading brands to track and understand the sales performance of competitor’s products and SKUs within brick & mortar retailers, including exclusive brands and products.