GOOD TRIP: Enhanced Beauty, Reimagined Senses

As our sensory reference points shift under the influence of digital technologies, beauty becomes a space for augmented exploration. With GOOD TRIP—a trend featured in its Beauty & Wellness trend book—Peclers Paris invites us on an immersive journey that blurs the boundaries between reality and virtuality. Here, beauty routines move beyond the functional, embracing the dreamlike and the sensorial.

Inspired by the film Knit’s Island, this trend questions the blurred line between the authentic and the artificial, between lived experience and simulation. In this ambiguous context, beauty gains emotional depth and aesthetic ambition: transformative textures, unsettling colors, hybrid rituals. Skincare becomes storytelling; innovation becomes emotion.

Re-enchanting the Everyday by Expanding Reality

In a world overwhelmed by information, beauty draws strength from immersive escapes that blend art, design, and technology. Projects like The Green Ray, which transforms sunrises into lenticular artworks, or Joshua Ashish Dawson’s multisensory spa, reflect a desire to make wellness more atmospheric and experiential. Between meditative abstraction and dreamlike scenography, these environments shape a vision of beauty at the intersection of perception and imagination.

Toward a Synesthetic Beauty

This trend also delves into an aesthetic of sensory fusion. Light, scent, texture—everything becomes a modified experience. At BleuNour, for instance, the founder creates fragrances inspired by colors and synesthetic memories. Similarly, Corvas Brinkerhoff’s spa is designed as a space of perceptual euphoria and emotional elevation. In these worlds, beauty products are not just applied—they are felt.

Colors: Disturbed Softness, Dreamlike Intensity

Colors reflect this oscillation: gentle pastels (sandy pinks, milky lilacs) meet vibrant neons (electric blues, pulsing reds). This visual tension is designed to evoke an unstable world—one that hovers between comfort and sensory shock.

The Aesthetics of GOOD TRIP
With the inspirations in place, it's time to explore the visual expressions of the trend—reinvented materials, textures, uses, and packaging.

1. Digi-worlds: Exploring Enhanced Energy

A sensory expedition where wellness and technology merge. Positioned between sun care, active cosmetics, and outdoor therapy, this realm envisions an energizing, digital-infused beauty experience.

Examples:

Bubs Naturals – Drinkable electrolyte powder
Baude – Energizing body lotion
Biya – Blush in an organic, sculptural case
Sitch Haircare – Refillable hair treatment in recyclable PCR plastic
Muller Studio – Sculpted, mineral-inspired bottle design

2. Supernatural Paradise: A Hallucinogenic Botanical Eden

A lush and sensorially intense world, where mutant flora, adaptogenic plants, and bioactive textures shape a dramatized tropical imaginary. This aesthetic celebrates a surreal, heightened nature—vivid, wild, and emotionally charged.

Examples:

Jezz Hill – Makeup inspired by tropical flora
Fior – Edible fragrance infused with mineral salts and hemp oil
Koralis – Exotic-scented tanning oi

As beauty evolves into an emotional and immersive interface, GOOD TRIP invites us to rethink skincare as an expanded experience—one that blends augmented reality with a heightened sensory imagination.

At Peclers Paris, we support beauty and wellness brands in decoding these new narratives, anticipating consumer expectations, and transforming emerging trends into desirable innovations.

About Peclers ParisPeclers Paris is a strategic consulting and trend forecasting agency that helps brands shape their future, express their unique identity, and develop more desirable products, services, and experiences—for a more engaged and positive future.

Contacts:

• Valérie Niang, Consulting Director EMEA – valerie.niang@peclersparis.com

• Bénédicte Destombes, Trend Book Sales Director (France) – marie.duvivier@peclersparis.com