Monday, March 17, 2025
Registration is Now Open for MakeUp in Paris 2025 – Our 15th Anniversary Edition!

We will be delighted to welcome you on June 18 & 19, 2025, from 10 AM to 6 PM, for an unforgettable celebration filled with exclusive experiences, surprises, and inspiring discussions!
The highlight of MakeUp in Paris 2025 will be a private guided tour of the Louvre Museum, after it closes to the oublic. We will have the privilege of exploring the museum and its works in complete intimacy. Invitations will be available soon from your favorite exhibitors, so stay tuned!
We’ve also put together a special program:
From beauty treatments for men, sourcing from the oceans through biotechnology, and addressing regulatory issues, the conferences will bring to life the latest developments in the beauty industry. With a unique focus on the booming African beauty market, the skinification of haircare, and generational beauty, we will decode the role of culture in beauty.

Through discussing topics like the impact of fashion on makeup and the role of secondary packaging in enhancing the consumer experience, we can trace the evolution of beauty across the past, present, and future, culminating in a retrospective of 15 years of MakeUp in Paris.
For the hands-on experience, interactive activities, workshops, and a journey into the heart of trends... there's more to come soon. And since this edition is our special anniversary, expect many exclusive surprises throughout the show!
Relive the magic! Watch the Best of Edition 2024 video for an exclusive preview of what’s to come this year!
Stay tuned for more to come! We're looking forward to celebrating with you at MakeUp in Paris!