ANIMATIONS
2025 Trends Area
Consumers’ buying behaviour, needs and beauty aspirations are constantly changing. Always attentive to the market, new trends and consumers, MakeUp in Paris offers a Trends space gathering the best international experts from the agencies.
Asia Cosme Lab
Asia Cosme Lab is a French trend and innovation consulting agency, expert in Asian cosmetic markets:
– A unique French perspective on the Asian beauty market
– Enriched by a multicultural and enthusiastic team of Asian beauty experts based in Paris.
– Offering since 2003 decoding and insights into key trends in the Asian beauty markets
– Offering trend analysis and tailor-made innovation consulting to boost and challenge your inspiration to create tomorrow’s best products.
– A unique French perspective on the Asian beauty market
– Enriched by a multicultural and enthusiastic team of Asian beauty experts based in Paris.
– Offering since 2003 decoding and insights into key trends in the Asian beauty markets
– Offering trend analysis and tailor-made innovation consulting to boost and challenge your inspiration to create tomorrow’s best products.
BEAUTYSTREAMS
BEAUTYSTREAMS is the first global beauty industry reference and an indispensable resource for beauty industry professionals. Catering to industry insiders across the full beauty supply chain — from R&D teams and raw materials manufacturers to marketers, retailers and distributors — BEAUTYSTREAMS provides two exclusive services to help beauty professionals meet their objectives.
Cosmetics Inspiration & Creation
Cosmetics Inspiration & Creation is an international trend forecasting and consulting agency founded in Paris in 2007. The agency is dedicated to driving beauty and wellness innovation, helping brands identify new pathways and realize long-term growth through strategic foresight and trend inspiration.
In a consultancy capacity, our global team of industry experts, cultural strategists, product developers, and beauty chemists works closely with brands to inspire new product directions and build innovative concepts. We have worked alongside the R&D departments of some of the world’s leading makeup and skincare brands, to elevate their scientific message and inspire future-proofed innovation.
In a consultancy capacity, our global team of industry experts, cultural strategists, product developers, and beauty chemists works closely with brands to inspire new product directions and build innovative concepts. We have worked alongside the R&D departments of some of the world’s leading makeup and skincare brands, to elevate their scientific message and inspire future-proofed innovation.
In-Trend
In-Trend is a beauty trend intelligence and ideation agency based in London. It has expertise in all beauty categories from make-up to hair - with an edge for aesthetic medicine and professional services. With almost two decades of experience, In-Trend is trusted by businesses worldwide as a key reference point for bespoke product analysis and macro insights. In-Trend works with thousands of experts all over the world. It has expansive connections with professionals (hairstylists, make-up artists, estheticians etc.) and experts (entrepreneurs, freelancers) across the world. In-Trend has spotted multitudes of beauty trends with proven commercial value, giving the world’s best companies invaluable power in their trend decision-making.
Kantar
Kantar is a leading data, insights, and consulting company that helps clients understand and navigate the complexities of the modern market. Our vision is to be the indispensable brand partner, providing clients with the most meaningful data, amplified by technology, to make confident and empowered decisions.
NellyRodi
Forecasting specialist NellyRodi is an expert strategic consulting agency for the creative industries. We help businesses, their deciders and their teams – from defining their brand strategy all the way to operational deployment.
We can meet clients’ objectives for results and use our creativity, engagement and conviction to help brands. In this process we apply rigorous, finely-tuned methods, putting our consumer expertise and passion for the creative industries to work enhancing brands’ desirability.
NielsenIQ
NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
Spate
Spate analyzes over 20 billion search signals and 700 billion TikTok views to identify the next big trend in beauty. Through search, consumers reveal their most secret selves, offering a clear and honest picture of consumer interests to brands. Over 100 of the top beauty brands, such as L’Oreal, Estée Lauder, and Olaplex, leverage Spate data for product development and marketing. Contact Spate today to learn more.
The Future Laboratory
The Future Laboratory is the world’s most renowned futures consultancy. We help global brands, agencies and organisations anticipate change and turn future insights into profitable opportunities. With a unique blend of trend forecasting, consumer insight and strategic foresight, powered by our trends intelligence and consumer foresight platform LS:N Global, we equip businesses with the tools to navigate uncertainty and stay ahead.
With a track record of collaboration spanning 1,000+ businesses across 50 countries, our strategic foresight specialists draw on expertise from over 20 sectors, delivering insights that are not only best-in-category but also best-in-planet.
The Chinese Pulse
The Chinese Pulse (TCP) is a Paris-based consulting agency founded in 2017, specializing in contemporary consumer trends across Asia, with a focus on China, South Korea, and Japan. Initially centered on the Chinese market, TCP has expanded its services to encompass the broader East Asian region, assisting brands in the fashion, beauty, luxury, lifestyle, and tourism sectors to navigate and adapt to rapidly evolving consumer behaviors with creative and strategic insights.
Core Services:
Creative & Business Insights: In-depth analyses of consumer trends and digital innovation, with bi-monthly reports covering China and South Korea.
Strategic Consulting: Tailored strategies for brand positioning, product development, and market communication aligned with local cultures.
Operational Communication Guidelines: Support with messaging, visual identity, KOL selection, and social media strategies.
Learning Expeditions: Immersive trips in China, Japan, and South Korea, connecting clients with local experts and cultural players.
Explore more at thechinesepulse.com.
We Out Wow
Our goal is to help marketers and managers get inspired and find innovative ideas for their brand. We do it by curating the best concepts (in product, retail, space design and digital) in the beauty, design and lifestyle industries. We gather it all in an easy visual format that reads like a glossy magazine and that we call Inspiration Boosters. We also offer consulting services, bespoke reports, workshops & market visits in different regions.