NewTrendUp is a dynamic Italian beauty group bringing together expertise across make-up, fragrances, and full-service cosmetic manufacturing. Through its companies — Trendcolor, INUNUP and New Cosmesy — the group offers a fully integrated approach, managing every stage of product development in-house: from concept creation, formulation and development to bulk production, filling, packaging, quality control and worldwide regulatory compliance. NewTrendUp creates smart beauty solutions tailored to both market trends and brand identities. Sustainability and eco-conscious development are at the core of the group’s philosophy, combining high-performance products with responsible practices.
