Sophia Dumenil

Sophia Dumenil

Co-Founder

Société
The Chinese Pulse
Description
Sophia Dumenil has lived almost 10 years in China and has worked for luxury, beauty, lifestyle and fashion brands in communication, events and digital agencies. In 2016, she co-founded with Juliette Duveau The Chinese Pulse, a trend forecasting and marketing consulting agency specializing in contemporary Asia aimed at helping brands better align with the evolving expectations of Chinese & North Asian consumers. Besides having an excellent understanding of Chinese culture and the evolution of the society, her strong Asian experience helped Sophia to be extremely resourceful locally with key players in the industry and drive qualitative & strategic studies with a sensible and accurate eye on its market deciphering and trends insights spotting.