The Rise of African Beauty Brands: Trends, Challenges, and Global Influence (EN)
Conference
2025-06-19 | 01:00 PM - 01:45 PM
Information
The African beauty industry is experiencing significant growth, driven by urbanization, rising disposable incomes, and a youthful, fashion-conscious population. Projections indicate that the African beauty and personal care market, valued at €12 billion in 2022, is expanding annually by 8% to 10%, outpacing the global market growth rate of approximately 4%. A key trend in this burgeoning market is the emphasis on local sourcing of natural ingredients. Companies are increasingly utilizing indigenous botanicals, such as shea butter, argan oil, and moringa, to create products that resonate with local consumers and appeal to global markets. This approach not only supports sustainable practices but also fosters economic development within local communities. How will African beauty become the next boom in beauty? Current trends in the African beauty landscape include a shift towards natural and organic products, the rise of male grooming, and the influence of social media in shaping beauty standards and consumer behavior. This session will delve into these developments, offering insights from industry experts and local brands on harnessing the potential of the African beauty market, promoting ethical sourcing, and fostering innovation and growth.
Speakers
Lucy Okpoko
Ruutos
Co-Founder
Ngozi Ezeka-Atta
Jagabeauty
Founder
Stella Ndekile
Nuban Cares
Founder & CEO
Olivia Ugbana
SkinConnoisseurs
Founder
Omolola Faleye
THE MAKEUP FAIR SERIES