From Skinification to In-Depth Treatments: The Rise of Holistic Haircare (FR)

Conference

2025-06-19 | 11:00 AM - 11:45 AM

Information

Haircare is undergoing a transformation, shifting from basic cleansing routines to advanced, science-driven treatments that mirror skincare innovations. The "skinification" of hair—where scalp health is prioritized with ingredients like probiotics, hyaluronic acid, and peptides—has fueled a new wave of high-performance formulations. At the same time, consumers are seeking in-depth treatments that go beyond the surface, from bond-repair technologies to microbiome-balancing solutions. This session will explore how brands are embracing a more holistic approach to haircare, integrating wellness, science, and sustainability to meet evolving consumer demands. Experts will discuss the latest trends, ingredient innovations, and the future of haircare as a category blending beauty and well-being.

Speakers

Karine Tiano

Go Beauty

Founder

Meryem Benomar

Shaeri

Founder

Genevieve Carmichael

Martha

Co-Founder

Maylis Grand

Les Secrets de Loly

Beauty NPD