Beyond Basics: The Rise of Skincare, Grooming, and Self-Care for Men (FR)
Conference
2025-06-18 | 11:00 AM - 11:45 AM
Information
The men beauty care market is undergoing a transformation, with brands like Horace leading the charge in redefining beauty for men. Once a niche category, men's skincare, haircare, and fragrance are now integral to the modern beauty landscape, driven by evolving consumer attitudes and a growing emphasis on self-care. This session will explore how beauty brands are successfully tapping into this shift, from inclusive marketing strategies to innovative product formulations. Industry experts will discuss the factors fueling this trend, the challenges in engaging male consumers, and the opportunities that lie ahead for brands looking to expand in this dynamic sector.
Speakers
Monia Merabet
We Out Wow
Founder & Consultant
Ganaël Bascoul
Monsieur Barbier
Founder & CEO
Charles DeFrance
NUXE
Global Marketing Director
Émilie André
MS BEAUTiLAB
Directrice Marketing & Communications