Actualités et Tendances

New Territories of Expression for Beauty Brands
vendredi 9 février 2024

New Territories of Expression for Beauty Brands

Les marques transcendent leurs identités esthétiques traditionnelles et se concentrent de plus en plus sur l’authenticité et la promotion d’un véritable style de vie. Dans cette optique, les marques évoluent, se réinventent ou se recentrent sur des domaines variés, tout en poursuivant leur quête de sens ; la Beauté à 360°...

The Growth Categories To Action On Within Beauty For 2024
jeudi 25 janvier 2024

The Growth Categories To Action On Within Beauty For 2024

Looking to the year ahead, beauty remains a hot topic of conversation amongst both consumers and retailers alike. With …

Health at the Heart of Consumers' Expectations of Virtuous Beauty
mardi 21 novembre 2023

Health at the Heart of Consumers' Expectations of Virtuous Beauty

Virtuous beauty encompasses notions such as "clean beauty" and "green beauty". To gain a better understanding of what consumers expect from these concepts, Nell...

The Life Cycle of a Trend
mercredi 23 août 2023

The Life Cycle of a Trend

In a recent comprehensive analysis conducted by Spate, a profound revelation about the interconnectedness of Google Search and TikTok trends in the beauty industry

The Emotional Resonance of Beauty
mercredi 12 juillet 2023

The Emotional Resonance of Beauty

Explore Upcoming Beauty & Wellness Trends Decoded by Peclers Paris’ Experts. In response to the ever-increasing unpredictability of our daily lives, emerges...

Cryo for All? How Cryotherapy is Becoming a Holistic Trend
mercredi 12 juillet 2023

Cryo for All? How Cryotherapy is Becoming a Holistic Trend

Introduction Cosmetic cryotherapy is emerging from its elitist past to reveal itself as an accessible innovation. It embodies a harmony between technology, beau...

Korean Skincare Trends
jeudi 18 mai 2023

Korean Skincare Trends

The Korean skincare market, renowned for innovation and trend-setting, has witnessed a notable surge in specific skincare trends, as revealed by search data. Sp...

Virtuous beauty, a complete beauty experience?
dimanche 21 novembre 2021

Virtuous beauty, a complete beauty experience?

Consumers have elevated virtuous beauty - encompassing the notions of "clean beauty" or "green beauty" - to a new standard. But for them, virtuous beauty goes beyond formulation...