mardi 6 mai 2025
Slimmer Bodies, New Routines: The GLP-1 Beauty Opportunity
Trends Agency
GLP‑1 receptor agonists, also known by household names like Ozempic and Wegovy, Mounjaro have jumped from diabetes management to global lifestyle phenomenon. Roughly 14 million people worldwide are already on a GLP-1 and analysts expect that figure to quadruple by 2030. https://www.pharmexec.com/view/report-obesity-drug-market-estimated-200-billion-2031
As kilos fall fast, and body-fat melts away in a matter of weeks, the skin and body can’t remodel at the same speed. This mismatch leaves newly slim consumers confronting a cascade of secondary issues. “Ozempic face,” being the most talked about concern; a gaunt, aged appearance with loose skin, sunken cheeks, and deeper wrinkles. makes people look prematurely aged. Dermatologists also report spikes in acne, dehydration and flaking.
Hot on its heels is “Ozempic body” where once plump curves deflate like a balloon, leading to loss of muscle mass and loose, sagging skin. Unfortunately, it doesn’t end there. Thinning hair, energy dips, and nutrient deficiencies are just some of the other side effects discussed on social media platforms.
As the meteoric rise of GLP-1 accelerates, it is rewriting the beauty playbook, where aesthetics, skincare, hair care and wellness collide. GLP-1 is fuelling the next-wave beauty demand as a side-effect economy emerges. A beauty ecosystem of products and services that promise to restore glow, curves and confidence.
The Normalization of GLP-1
Flaunted as the Ultimate Glow-Up Shortcut: social media, celebrityendorsement and consumer press has turned GLP-1 from a prescription drug into the latest shared beauty hack. Making GLP-1 feel less clinical and more like a communal self-upgrade.
Mainstream Reach: Easy access, longer-acting injections and soon-to-launch tablets are making GLP-1 therapy into an everyday, casual drug.
Micro‑dosing Culture: Event-prep doses and short cycles, promises gentler side effects, lowers the intimidation factor, making GLP-1 feel part of the self-care routine.
Adjacency Boom - A Whole Support Industry Springs Up
Aesthetic Protocols Get a GLP‑1 Upgrade
Clinics advertise GLP-1 makeover packages: Filler plans, energy‑based device packages for face and body tightening. Sold as step-by-step subscription models plans, that start before the first injection and adapt as the kilos come off.
Skincare & Devices: Fix Texture, Hydration and Volume
Skincare Gets GLP-1-Smart: Rapid GLP-1 weight-loss ages skin in fast forward: think sudden deflation, dryness and texture shifts. Formulators are crafting fixes made just for this moment. Dr Few DermaReverse blends pro-collagen peptides with ectoin to smooth the crepey look dubbed “Ozempic face,” improving firmness as fat volume dips.
IMAGE Skincare VOL.U.LIFT zeros in on the four D’s most GLP-1 users see in the mirror: Deflation, Density loss, Dehydration and Deep lines. Pairing L-ornithine with bakuchiol and ceramide ferments to rebuild density, refine texture and soothe the drug-driven dryness that many users report.
Device-powered boost: At-home tech is now a full toolkit: micro-current toners to lift slack contours, radio-frequency wands to tighten collagen, EMS muscle trainers to keep tone and hydration devices, from nano-steamers to LED thermo-masks, that flood GLP-1-parched skin with moisture between treatments.
Inside‑Out Support Non-Negotiable
A supplement toolkit sits alongside skincare on the vanity table. Protein + collagen offset muscle loss and dermal thinning. High-leucine shakes, and hydrolysed collagen powders are positioned as “skin-plus-muscle insurance,” filling in when rapid weight-loss outpaces natural rebuilding. Re-hydration stacks –Electrolyte supplements, magnesium, potassium and vitamin D tackle the dry skin, fatigue and bone-density dip. Satiety‑support in the form of gummies, capsules and snacks bars are marketed as “companion helpers” for users tapering doses or for those priced out of prescriptions. Gut-microbiome balancers – pre-/post-biotic blends promise smoother digestion and better nutrient uptake
Social-media creators teaching -GLP-1 make-up fixes
Creators are reframing makeup finishes as everyday rescue tools for GLP-1 users. Bridget (@simplybridget12) in her Ozempic-face make-up tutorial lifts cream blush high on the cheekbone and keeps contour above the jaw to rebuild perceived volume without deepening hollows. https://www.tiktok.com/@simplybridget12/video/7389056184558554414
Shanta Q (@heyshantaqtv)in her TikTok Contouring for Ozempic Face Recovery she swaps heavy bronzer for a satin stick two shades lighter than her skin, then finishes with a dewy setting-spray mist to offset the drug-related dryness. https://www.tiktok.com/@heyshantaqtv/video/7472102933908180267
What Makeup Brands Need to Do Now
Tomorrow’s colour-cosmetic brief is shifting to restore bounce, volume-centric, hydration-first radiance. Swap matte for bounce: Launch cream-gel blush, contour and skin tints loaded with hyaluronic acid or squalane to visually refill hollows. Build barrier care in: Electrolyte mists, ceramide foundations and niacinamide powders keep drug-dry skin glowing. Guide the placement: Rename sticks “Side-Lift” or “High-Cheek” and add QR activated videos that show exactly where to swipe. Bundlequick + long-term fixes: Pair colour with skincare for an instant-and-repair duo. Show the journey: Feature faces before, during and after weight-loss to position the brand as a supportive partner.
GLP-1 isn’t just trimming waistlines, it’s redrawing the entire beauty map. The winners will be the brands that meet consumers with head-to-toe care: plumping color, smart skincare, device guidance and nutrient back-ups to support the full weight-loss journey. GLP‑1 therapies are catalyzing a 360° beauty rethink where biology, psychology and aesthetics intersect. Brands that pivot now will set the standard for one seamless narrative in the biggest industry reset of the 21st century.
In-Trend is a beauty trend intelligence and ideation agency based in London. It has expertise in all beauty categories from make-up to hair - with an edge for aesthetic medicine and professional services. With almost two decades of experience, In-Trend is trusted by businesses worldwide as a key reference point for bespoke product analysis and macro insights. In-Trend works with thousands of experts all over the world. It has expansive connections with professionals (hairstylists, make-up artists, estheticians etc.) and experts (entrepreneurs, freelancers) across the world. In-Trend has spotted multitudes of beauty trends with proven commercial value, giving the world’s best companies invaluable power in their trend decision-making.