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jeudi 11 juin 2026

Before MakeUp in Paris 2026: 9 exhibitors take the floor

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Before MakeUp in Paris 2026: 9 exhibitors take the floor

Motivations, strategy, vision: they speak out before meeting you on June 17 & 18


Just a few days before the opening of MakeUp in Paris 2026 at the Carrousel du Louvre, we are once again giving the floor to those who make this event what it is: our exhibitors.

Nine of them, Newcomers joining the adventure for the first time, Performers setting the standards, and Loyal participants who have been part of the story for years, each answered three questions. The result is a direct and sincere exchange about what drives them, how they prepare for the event, and what they expect from this edition.

Discover their voices before meeting them in person.


✦ Newcomers


For the first time at MakeUp in Paris.

Three exhibitors are joining the show for the very first time this year. They explain why they chose this event, what they hope to find there, and the message they want to share with visitors who don’t know them yet.

Flosty (Spain - Packaging)

Standard packaging, your way


Interview with Patrick Bousquel, Director of Sales & Marketing, TESEM Group

Q1 - Why did you choose MakeUp in Paris for your first participation?
MakeUp in Paris is the natural stage to unveil our new standard makeup packaging offering. For brands looking to move fast without compromising on quality, FLOSTY delivers a combination of agility,  with MOQs starting at just 1K, and premium finishing techniques such as anodizing, laser engraving, and silk-screen printing. Leveraging the aluminum expertise of our sister company, TESEM, we offer solutions manufactured locally in Spain and France.

Q2 - What do you hope to gain from this experience?
Our goal is to challenge the idea that “standard” packaging has to mean “uniform.” We are bringing our LIPBAR, Do It Your Way, an interactive pop-up experience designed to showcase the incredible mix-and-match versatility of our lipstick families. We’re here to demonstrate that a custom, premium look can absolutely be achieved using standard components. We hope to connect with brands that value creativity, individuality, and that see the world through a colorful and flexible lens.

Q3 - What message would you like to share with visitors who don’t know you yet?
Your brand isn’t standard, so why should your packaging be? At FLOSTY, we master the technical fit so you can focus on the soul of your product. We invite you to play with the FLOSTY LIPBAR during MakeUp in Paris and discover firsthand how to create a signature look that is uniquely yours. Stop by booth M27 and explore how to do it your way!

ANTE (China - Contract Manufacturer - Formulation)

International experience and cutting-edge formulation


Interview with Rica Ge, MKT Leader, Ante Group

Q1 - Why did you choose MakeUp in Paris for your first participation?
Although we are regular exhibitors at major European industry events, this is our first time joining the MakeUp in Paris community. MakeUp in Paris is renowned for its high-level professional audience and its focus on trend-driven formulations. As an ODM manufacturer committed to meeting international standards, we believe this platform is the most effective way to connect with leading brands and the creative minds shaping the industry.

Q2 - What do you hope to gain from this experience?
Our goal is to strengthen our existing relationships within the European beauty market while building new connections, particularly in the color cosmetics sector. By participating in this niche professional event, we hope to gain deeper insights into the latest French and global trends, allowing us to better align our ODM capabilities with the evolving needs of premium beauty brands.

Q3 - What message would you like to share with visitors who don’t know you yet?
ANTE is a trusted partner that combines years of international exhibition experience with cutting-edge formulation expertise. For those discovering our company for the first time, we invite you to experience our latest collections, where we bridge the gap between creative product development and technical manufacturing excellence. We look forward to showing you how our expertise in textures and trend forecasting can elevate your brand’s next launch.

MYC (Italy - Packaging)

Back with a renewed identity

Interview with Sonia Cerato, Global Marketing Director

Q1 - What inspired you to join MakeUp in Paris?
Since its launch in 2010, MakeUp in Paris has become a key industry event, while maintaining its intimate and high-quality atmosphere thanks to its scale and the charm of its venue. As MYC continues to grow rapidly, it is important for us to be present alongside the major players in primary packaging at such a renowned trade show.

Q2 - How has your experience been so far?
Having participated in the past, we are delighted to return with a renewed identity and a stronger positioning that truly reflects who we are today.

Q3 - What does the MakeUp in Paris community represent to you?
A high-quality cluster and a meeting point for connections across the entire industry supply chain.

✦ Loyals


They keep coming back. And here’s why.

These exhibitors have been building MakeUp in Paris with us, edition after edition. They share why this event continues to matter, how the show has evolved, and what this community brings them beyond business.

Eisen (Germany - Accessories)

The Central Hub for Fresh Ideas


Interview with Sabine Gruber, Team Leader Cosmetic Sales

Q1 - What keeps bringing you back to MakeUp in Paris every year?
The MakeUp in Paris trade shows have significantly contributed to EISEN’s success as the leading private-label supplier of cosmetic sharpeners and have sparked numerous innovations that are now part of the EISEN portfolio. As the only trade show entirely dedicated to color cosmetics, MakeUp in Paris is the central hub for exchanging fresh ideas with key industry professionals. This includes brand owners, marketing experts, purchasing teams, and product development specialists.
The unique mix of highly qualified visitors, outstanding brands, and major private-label players creates inspiring conversations around trends and innovation. All of this is enhanced by the exclusive setting in the heart of the French cosmetics industry, renowned for being at the forefront of innovative developments.

Q2 - How has the show evolved since your first participation?
From its first edition, which mainly addressed a national and French audience, MakeUp in Paris has evolved into a meeting point for the international cosmetics industry. While preserving the intimate atmosphere of the original event, MakeUp in Paris has grown far beyond its initial scope to bring together voices and personalities from all over the world. Today, MakeUp in Paris has established itself as a leading event within the beauty industry.

Q3 - What does this community bring you beyond business?
MakeUp in Paris is the arena where trends, technical expertise, and creativity come together and inspire the EISEN team. Meeting visitors and exhibitors in a simple and relaxed atmosphere creates excellent opportunities for exchanges that go beyond day-to-day business and open up new perspectives. EISEN is proud to be part of this community.

Beauty Yaurient (China - Accessories)

A Magnetic Field for the Industry


Interview with Daisy Lam, General Manager

Q1 - What keeps bringing you back to MakeUp in Paris every year?
An irreplaceable magnetic field for the industry, offering stable and high-value connections, along with genuine business opportunities.

Q2 - How has the show evolved since your first participation?
From a small and refined event, it has grown into a global, cross-category, innovative, and sustainable gathering, now recognized as one of the industry’s leading events.

Q3 - What does this community bring you beyond business?
It helps us break away from local thinking and build a truly global industry vision and aesthetic.

B.Kolor (Italy - Formulation)

Formulas as Experiences


Interview with Alessio Moroni, Senior Marketing Manager

Q1 - What keeps bringing you back to MakeUp in Paris every year?
What keeps us coming back is the unique alignment between the spirit of the show and B.Kolor’s DNA. MakeUp in Paris is not just a trade event; it is a curated environment where creativity, formulation excellence, and forward-thinking brands come together.
For us, it is the perfect stage to express our role as a cosmetic atelier: not simply showcasing products, but sharing visions, textures, and new ways of experiencing beauty. It allows us to connect with brands that are looking for more than suppliers, they are looking for partners capable of transforming ideas into emotional, high-performing creations.

Q2 - How has the show evolved over the years?
Over the years, the show has evolved from a primarily product-focused exhibition into a much more concept- and experience-driven platform. Today, it is less about presenting individual SKUs and more about showcasing coherent stories, innovation pipelines, and forward-looking visions of beauty.
We have seen a stronger focus on hybridization (makeup + skincare), sustainability with real substance, and elevated sensoriality. This evolution reflects what we believe in at B.Kolor: moving from formulas as products to formulas as experiences.

Q3 - What does this community bring you beyond business?
Beyond business, this community is a source of inspiration, exchange, and creative energy. It is a space where ideas circulate freely between brands, laboratories, and suppliers, and where you can truly feel the pulse of where beauty is heading.
For us, it is also a moment of validation and growth: seeing how our innovations resonate, receiving immediate feedback, and being challenged by different perspectives. Ultimately, it reinforces our vision of beauty as a shared and constantly evolving experience, where collaboration fuels creativity and drives the industry forward.

✦ Performers


They set the standard. Here’s how they approach the show.

These exhibitors are raising the bar for what visitors can expect from MakeUp in Paris. They share what the event represents for them, the strategy that maximizes their presence, and the concrete role this meeting plays in their growth.

Cosmax (Korea - Full Service)

K-Beauty Innovation and European Expertise


Interview with Sandrine Mary, Director of Strategic Marketing & New Business Development

Q1 - What does MakeUp in Paris represent for the development of your brand?
More than just a trade show, MakeUp in Paris is for us a strategic platform to accelerate our expansion in Europe. Following the acquisition of Keminova, our first production base in Europe, the event is the ideal opportunity to showcase our combined capabilities: K-beauty innovation and European expertise.

Q2 - What strategy helped you maximize your presence at the show?
An integrated approach: targeted meetings with European clients, an innovation-driven storytelling at the intersection of our R&D and Keminova’s industrial know-how, and a booth designed around K-beauty and our Mega Trends 2027.

Q3 - How does MakeUp in Paris fit into your growth strategy?
Long focused on Asia and North America, our production is now expanding into Europe. MakeUp in Paris is a key touchpoint to validate market needs and introduce our “Made in Europe” capabilities, supporting our ambition: to become a leading global ODM.

MPlus Cosmetics (Italy - Formulation - Full Service)

A Beauty That Is Felt More Than Seen


Interview with Michela De Frenza

Q1 - What does MakeUp in Paris represent for the development of your brand?
MakeUp in Paris is a key milestone in our brand’s development journey. It allows us to showcase our latest innovations and express our vision of beauty through new textures, concepts, and formulations that reflect both our expertise and our ability to anticipate market needs. It is also a valuable opportunity to strengthen relationships with our existing partners and explore new collaborations, supporting our international growth and reinforcing our positioning within the beauty industry.

Q2 - What strategy has enabled you to maximize your presence at the show?
Each year, MakeUp in Paris provides us with the opportunity to present a new collection primarily inspired by the French market and its evolving beauty expectations. We focus on eye, face, and lip products that combine high naturality, ultra-sensorial textures, melting shades, and effortless second-skin finishes. We believe in a beauty that is not overtly visible, but deeply felt, sophisticated, intuitive, and authentic. This approach allows us to create a strong connection with brands and clients, not only in France but also across many international markets seeking modern, subtle, and performance-driven beauty.

Q3 - How does MakeUp in Paris fit into your growth strategy?
MakeUp in Paris is a key event within our growth strategy and an essential annual meeting point for our company. It provides an opportunity to strengthen relationships with the brands we already collaborate with, both in France and across Europe, by presenting our latest innovations and product developments. At the same time, the show serves as an important platform to meet new brands and build new partnerships. Its strategic and international environment makes it the ideal place to exchange ideas, anticipate market trends, and establish long-term collaborations.

Art Cosmetics (Italy - Formulation)

Where Intention Meets Opportunity


Interview with Benedetta Defendi, Communication & Events Specialist

Q1 - What does MakeUp in Paris represent for the development of your brand?
MakeUp in Paris is a key trade show for strengthening our presence in the French market while enhancing our international visibility and high-level networking. It offers a highly curated environment to showcase our expertise and innovation, connect with global beauty brands, and further reinforce our positioning as a trusted partner. Beyond a business opportunity, it also represents a long-standing relationship built on trust, continuity, and shared growth within the MakeUp in community.

Q2 - What strategy has enabled you to maximize your presence at the show?
Our strategy is based on a curated and highly targeted approach, combining tailored product and innovation presentations with continuous and direct client engagement. Upstream preparation and targeted client meetings ensure high-quality interactions. At the booth, we prioritize meaningful experiences and conversations, strengthening long-term relationships with our French and international partners.

Q3 - How does MakeUp in Paris fit into your growth strategy?
As a key international beauty trade show, MakeUp in Paris is fully aligned with our growth strategy: it accelerates our presence in strategic markets and supports the development of new partnerships with brands. Participating in this event reinforces our role as a strategic partner committed to quality, creativity, and time-to-market, while actively contributing to a community we have proudly been part of since its inception.

Now, it's your turn to meet them.


These nine exhibitors are just a glimpse of what MakeUp in Paris 2026 has in store. With 150+ exhibitors present at the Carrousel du Louvre on June 17 & 18, this edition promises to be one of the most strategic rendez-vous of the year for the global beauty industry.

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