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jeudi 30 avril 2026

Before MakeUp in Paris 2026: 8 exhibitors take the floor

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Before MakeUp in Paris 2026: 8 exhibitors take the floor

Motivations, strategy, vision : they speak before you meet them on June 17 & 18


A few weeks before MakeUp in Paris 2026 opens its doors at the Carrousel du Louvre, we wanted to give the floor to those who make this rendez-vous what it is: our exhibitors. Eight of them, Newcomers stepping in for the first time, Performers who set the standards, and Loyal partners who have been part of this story for years, answered three questions each. The result is a direct, honest exchange about what drives them, how they prepare, and what they expect from this edition. Read on to discover their voices, before meeting them in person.

✦Newcomers


For the first time at MakeUp in Paris.

Two exhibitors are stepping into the show for the first time this year. They share why they chose this rendez-vous as their European entry point, what they're hoping to find here, and what message they want to send to visitors who don't know them yet.

Passage Cosmetics Laboratory (Pologna)

A bridge between creative dreams and finished products

Interview with Małgorzata Długosz, Marketing Manager

Q1- Why did you choose MakeUp in Paris for your first participation?
We chose MakeUp in Paris because it's a unique place where innovations from all over the world come together. Even though we've been in the industry for a long time, we wanted to be right here, in the heart of the latest trends, to share our experience and meet brands that are looking for fresh, modern solutions.

Q2- What are you hoping to get out of this experience?
As a cosmetics contract manufacturer, we are looking for true partners, not just customers. For us, it's about more than just production, it's about working together to create exceptional products. We want to find collaborators who want to co-create something unique and grow their brands with our technical and production support.

Q3- What message would you like to share with visitors who don't know you yet?
We are your bridge between a creative dream and a finished product. If you're looking for an innovative and reliable cosmetics contract manufacturer who brings your vision to life, come say hello. Let's create something beautiful together!

UCL & Konirica (Korea)

Two complementary expertises under one Korean roof

Interview with Jerry Hong, Researcher Director (UCL) and Marco Nannini, CEO (Konirica)

Q1- Why did you choose MakeUp in Paris for your first participation?
We believe MakeUp in Paris is an important exhibition where various brands, manufacturers, and professionals from the global beauty industry come together to exchange new ideas and business opportunities. We have seen a notable increase in MakeUp in events, particularly across European countries, and we wanted to expand our footprint in Europe to showcase our unique and innovative products.
As UCL & Konirica continue to expand our presence in the global market, we felt that MakeUp in Paris would be the ideal platform to introduce our product development capabilities, creative proposal strength, and K-beauty-based expertise to brands and partners in the European market.
As a group company, UCL and Konirica each bring distinct strengths: UCL focuses on skin, hair, and body care, while Konirica specializes in color cosmetics. We wanted to bring this synergy to our clients who are looking for top-notch Korean beauty products.

Q2- What are you hoping to get out of this experience?
Through this exhibition, we hope to maximize our presence at MakeUp in Paris by meeting a wide range of beauty brands from around the globe and providing innovative, creative beauty solutions to brands looking for an all-in-one partner.
We aim to connect with industry professionals who are seeking a reliable, innovative, and flexible product development partner. We also hope to gain a deeper understanding of the needs and trends in the European beauty market, exchange insights with industry experts, and create new opportunities for collaboration.
We look forward to this exhibition becoming a valuable opportunity to introduce the strengths of UCL & Konirica to a wider audience.

Q3- What message do you want to send to visitors who don't know you yet?
UCL & Konirica is not simply a manufacturer. We are a development partner that works closely with brands to refine their ideas and turn them into real products. Based on our extensive experience developing a wide range of K-beauty products, including skincare, makeup, and suncare, we propose marketable products with differentiated concepts.
We are a group of two companies under the Daebong Group. Within our group, we are able to provide comprehensive beauty solutions spanning raw materials, clinical testing, skin, body and hair care, and color makeup. For anyone interested in an all-in-one solution backed by high-quality products, we are here for you.
We look forward to meeting more visitors at MakeUp in Paris and introducing our ideas, expertise, and passion for beauty in person.

✦Performers


They set the standards. Here's how they approach the show.

These exhibitors have been raising the bar of what visitors can expect from MakeUp in Paris. They share how the show fits into their year, the strategy that maximizes their presence, and what concrete role this rendez-vous plays in their growth.

MS Beautilab (France)

Where intention meets opportunity


Interview with Emilie André, Head of Marketing & Communications

Q1- What does MakeUp in Paris represent for your brand's development?
MakeUp in Paris is a key moment in our year, a point where everything speeds up: meetings, ideas, opportunities. Each edition tells a different story, but there's always the same thread running through it: human connection. Behind every meeting, there's an intention, a project taking shape, sometimes even a shared vision to build together. Trends we've been observing from afar start to become real, ongoing conversations continue, and new connections happen naturally. It's a real driver for our growth, while staying true to who we are.

Q2- What strategy has allowed you to maximise your presence at the show?
It's not just about being visible, it's about being relevant. We approach MakeUp in Paris with a focused preparation: knowing who we want to meet, why, and what we can build together. But we also keep some flexibility and spontaneity. The most valuable conversations aren't always the ones we planned. You have to listen, spot opportunities, and explore ideas in the moment. It's about finding the right balance between structure and openness. And then, following up carefully, because the real value of the show often comes in the weeks after.

Q3- How does MakeUp in Paris fit into your growth strategy?
MakeUp in Paris acts as an accelerator. It helps us strengthen our presence. It pushes us to move faster, but also to stay demanding in how we grow. Some of the most interesting collaborations started from unexpected exchanges, informal meetings, or a shared interest in an innovation. Our role is simple: create the conditions for these moments to happen, then turn them into concrete, long-term projects after the show. In that sense, the event fits naturally into a step-by-step growth approach, where every interaction matters, and value is built over time with consistency and high standards.

Schwan Cosmetics (Germany)

Building conversations, not just presenting products


Interview with Jennifer Bieswanger, Director Global Product Communications

Q1- What does MakeUp in Paris represent for your brand's development?
MakeUp in Paris allows us to showcase our latest innovations, strengthen our visibility and connect with key decision-makers in one of Europe's most influential beauty markets. It's our opportunity to demonstrate our role as the most trusted B2B partner, helping brands to bring relevant, market-ready beauty icons to life.

Q2- What strategy has allowed you to maximise your presence at the show?
Our approach is built on cross-functional alignment, bringing together brand storytelling, R&D excellence and sales expertise. Rather than just presenting products, we focus on creating meaningful, business-oriented conversations. This ensures we can respond to diverse brand needs with agility and turn every meeting into long-term value.

Q3- How does MakeUp in Paris fit into your growth strategy?
The show is a key platform within our growth strategy, as France remains a global hub for innovation, brand creation and international business. It brings together established brands, emerging players and decision-makers, providing a unique environment to strengthen existing relationships and initiate new partnerships. For us, it is not only a visibility platform, but a strategic environment to connect with diverse needs, market perspectives and business opportunities.

✦Loyal


They keep coming back. And they tell us why.

These three exhibitors have built MakeUp in Paris with us, edition after edition. They share why this rendez-vous still matters, how the show has evolved, and what this community brings them beyond pure business.

Nippon Shikizai (Japan)

A platform that supports the vitality of European beauty


Interview with Masayuki Kato, General Manager, International Marketing Department

Q1- What keeps you coming back to MakeUp in Paris every year?
As an Asian supplier, participating in a French trade show holds significant importance for us, given that many leading cosmetic brands are based in France. Strengthening our presence in France and Europe has helped us acquire new customers, while also deepening our relationships with existing partners. We believe that exhibiting at MakeUp in Paris continues to play a valuable role in both aspects.

Q2- How has the show evolved since you first participated?
We appreciate that MakeUp in Paris has consistently maintained its core value: effectively connecting visitors with exhibitors. For visitors who come with clear objectives, the size of the show is ideal, and for us, it provides the perfect environment to present our innovations.

Q3- What does this community bring you beyond business?
Beyond our direct business interests, we see this event as an important platform that supports the vitality of the European and French cosmetics industry. Delivering new value and inspiring consumers cannot be achieved by a single company alone, it requires collaboration across many related players. By bringing together a wide range of cosmetic-related companies, this exhibition creates opportunities for both exhibitors and visitors to generate new value together.

Livcer (France)

A show that has grown without losing itself


Interview with Aude de Livonnière, General Manager

Q1- What keeps you coming back to MakeUp in Paris every year?
The quality of visitors, first and foremost. Here, every conversation matters, every meeting is meaningful. MakeUp in Paris has this rare ability to bring together the real players of the cosmetics market in a human-sized format, without the noise. We always leave with more than we came for. And then, the location, right in the heart of Paris, it's hard to do better!

Q2- How has the show evolved since you first participated?
The show has grown without losing itself. It has expanded its reach, more brands, more international presence, more diversity, while maintaining the intimate atmosphere that makes it so special. That's rare. Many shows scale up and lose their soul. We've been part of MakeUp in Paris from the very beginning, and we can confirm: it has kept its soul.

Q3- What does this community bring you beyond business?
A real web of connections. Over the years, we no longer come just to exhibit, we come to reconnect with familiar faces, introduce our clients to our suppliers, and create connections we never could have imagined. At Livcer, we've often played matchmaker between an emerging brand and a strategic partner. That's the true value of a community.

Brivaplast (Italia)

Sustainability as a mindset to bring home


Interview with Valentina Manera, Marketing Director

Q1- What keeps you coming back to MakeUp in Paris every year?
We value the continuity with the MakeUp in global circuit. It's the perfect stage to present our latest innovations to our French-based clients, especially as local exhibitions become increasingly strategic. Furthermore, Paris is a primary hub for market insights: France often sets the standards for future regulations and material trends, making it essential for us to anticipate market shifts.

Q2- How has the show evolved over the years?
The show has increasingly focused on fostering synergy between industry players. A great example was the 15th anniversary of MakeUp in, where we celebrated by showcasing an iconic product, a collaborative lip gloss developed with MS Beautilab.

Q3- What does this community bring you beyond business?
Beyond the commercial aspect, the French market's deep commitment to sustainability and recycling is truly inspiring. It's a mindset we bring home with us, influencing how we rethink everyday objects and their disposal. This community also provides invaluable feedback on emerging trends, allowing us to align our creative vision with the cultural shifts of the industry.

Now, it's your turn to meet them.


These eight exhibitors are just a glimpse of what MakeUp in Paris 2026 has in store. With 150+ exhibitors present at the Carrousel du Louvre on June 17 & 18, this edition promises to be one of the most strategic rendez-vous of the year for the global beauty industry.

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