Fei Xu

Fei Xu

Market Intelligence Director

Société
ASIA COSME LAB
Description
Since 2009, Fei Xu has served as Market Intelligence Director at Asia Cosme Lab, closely tracking the evolution of the Asian cosmetics market. He specializes in consumer insights and product innovations, with a particular focus on Chinese beauty trends, helping brands strategically position themselves and seize market opportunities. Fei Xu has been a keynote speaker at numerous leading international beauty summits, including Cosmoprof Asia, In-Cosmetics, China Beauty Expo, International Cosmetics Innovation Conference, Fragrance Innovation Summit, etc. With deep industry insights and a forward-thinking perspective, he helps brands gain a profound understanding of Chinese beauty market and develop effective market strategies.