This second edition of MakeUp in Paris fully met the expectations of participants with an increase of over 35% in the number of visitors.

The brands (more than 61% of visitors), where the ones, like last year, who gave a big thumbs up to MakeUp in Paris, followed by those in charge of distribution.

The strong presence of marketing teams (nearly 32% of visitors) is one of the characteristics of MakeUp in Paris thanks to its venue in the heart of Paris, the quality of its animations staging the products, the presence of the entire industry in one same location, its friendly atmosphere.

R&D managers represent the second category of visitors, with nearly 19% of the total. As for Purchasing departments, they represent about 8% of the total. The number of foreign visitors is also on the rise with +5% on 2010 representing 12.5% of the total.

Germans and Italians come first, followed immediately by UK and Americans visitors. Then come visitors from Switzerland, followed by the Netherlands, Spain, Japan, South Korea, Lebanon and Poland.

The 2011 edition also welcomed visitors from Russia, Brazil, Sweden, Morocco, Tunisia, Romania, Mexico, Iran, Indonesia, Hungary, and even Saudi Arabia and Benin.

2011 key figures on visitorship
2nd edition of MakeUp in Paris.
1,900 visitors representing a 35% increase on the previous year.
Nearly 1,000 marketing and R&D brand managers.
13% of foreign visitors.
26 countries represented.