This is undoubtedly one of the main features of the MakeUp in Paris "Concept" that gives pride of place to exhibitors by entrusting them with the creation of a make-up animation right in middle of the show area. With gatherings letting visitors discover the novelties showcased by exhibitors, the talent of Make-up artists and of make-up schools also actively participating.

In 2011, MakeUp in Paris also offered each of the schools taking part in these exhibitor-dedicated events, the opportunity to perform some make-ups, drawing their inspiration from works of great masters displayed in the Louvre museum. Original works which were then auctioned before all the participants of the show.

For 2012, there is no shortage of ideas! Hold your breath!...