The world of makeup is a world apart. It has its specialized schools, its make-up professionals, its Make-Up Artists, its speech, its customs, its language, its codes, its magazines and it is the industry that requires the most advanced expertise at all levels: formulation, packaging and marketing.

Because the make-up segment is less impacted by the effects of economic recession than other segments of the Beauty industry, thanks to the ongoing innovation that drives this sector.

MAKE-UP IN PARIS, the FIRST event in France exclusively dedicated to the universe of make-up is designed like a global platform ready to host an exhibition area with fully equipped showrooms and show-boxes, discovery workshops, conferences / debates, contests and many more events where 100% professional networking rhymes with conviviality and exchanges. With its experience and total commitment to the universe of Beauty, BEAUTEAM by creating MAKE-UP IN PARIS, revisits the concept of shows and changes standards by reinventing a new kind of professional event.

MAKE-UP IN PARIS will host for two days, suppliers of cosmetic components, packaging manufacturers, full-service companies, designers, experts and many others, to present the whole range of innovations and trends related to one of the most dynamic markets the in the world.

MAKE-UP IN PARIS, will unveil CREATIONS and INNOVATIONS from the make-up universe to targeted visitors, brands, manufacturers from mass distribution or selective distribution, brand owners, journalists and make-up professionals-to-be.

Because this event must be the expression of today’s and tomorrow’s fashion trends. MakeUp in Paris will allow professionals worldwide, from marketing, development or purchase departments, to participate in an "outstanding" event.

To enhance his participation, each exhibitor will have the choice between a showroom (closed space fully furnished) or a show-box (open space fully furnished) in a convivial space and on a human scale.